There’s no easy formula for determining your website’s SEO success, but according to Google, it’s better to have a higher than average Google Ads CTR but a lower than average Google organic traffic than the other way around.
That’s because Google’s algorithm is a bit more conservative in what it accepts as a good or bad CTR than it is with SERP rankings.
Google Search Console (formerly known as Google Analytics) is a free tool that lets you see what your website is ranking in the search results.
To determine what percentage of your organic search traffic is good or bad, divide the total number of clicks on your website by the total number of visits to the website. Multiply that number by 100 to get your average click-through-rate (CTR).
Then use this formula to calculate your average organic click-through-rate:
Average organic click-through-rate (CTR) = (Total clicks / Total visits) x 100
For example, let’s say your website has 1,000 visitors a month and you’re averaging a CTR of 1.5%. Your average CTR is 15%.
Average click-through-rate (CTR) = (1,000 / 1,000) x 100 = 15%
Now calculate the average for all websites that rank in the top ten in Google organic search.
Average organic click-through-rate (CTR) = (1,000 / 10) x 100 = 10%
Now you know that your average CTR is 20% for websites that also rank in the top ten in Google organic.
How much more is the average good CTR than the average bad CTR?
You can get a good sense of what your website’s performance is like by looking at the average organic click-through-rate for specific sites.
To do this, you need to use Ahrefs.
You’ll need to sign up for Ahrefs. Once you do that, navigate to the “SEO/PPC” section of Ahrefs and choose “Search Traffic.”
The “Search Traffic” graph will show you how much traffic a particular site is getting in terms of clicks and impressions.
You’ll see a breakdown of the total number of clicks and impressions for each site broken down by organic, paid, and referral traffic.
Then, simply compare the number of clicks for each site to find out the average percentage of clicks that come from organic search.
For example, if your website has 1,000 visitors a month, but your CTR is only 1%, your average click-through-rate is only 1%.
You can also find out how much revenue your website generates from organic search by using Google Ads.
If you find that you’re getting a lot of clicks from Google Ads but not all of those clicks are coming from organic search, you’re probably not getting a lot of quality clicks, and that’s a sign that your SEO isn’t up to scratch.
You can compare the click-through rate of your website to the average click-through rate of the top 10,000 websites in Google Ads to see if your CTR is high or low.
If your CTR is low when compared to the average CTR for websites with similar traffic, it’s probably time to work on your SEO.
2. Keyword difficulty
Keyword difficulty is another way of looking at how difficult it would be to rank for a particular keyword.
Keyword difficulty is calculated by using a formula that looks like this:
Keyword difficulty = (Unsure 0.95) x (Searches where this keyword is searched for / Searches where it is not searched for)
What this means is that the keyword you’re looking at has to be searched at least 95% of the time to be considered a “high” keyword.
The higher the number, the tougher it is to rank for that keyword.
If you find that your keyword difficulty is high, it’s time to work on your SEO.
3. Organic search result pages
A lot of SEOs don’t think about “how a page is indexed.” They focus on how a page ranks on the SERP and then worry about how it ranks on the SERP.
The reality is that not all pages end up on the SERP, and some don’t rank at all.
That’s why it’s important to keep track of which pages and posts are ranking and which pages and posts are not ranking.
The easiest way to do this is with Ahrefs.
To find out which pages are ranking in the search results, navigate to the “Site Explorer” tab, and then expand the “SEO” section.
Here you can see the top 10 results for each query.
Each result is given a score of 1 to 10 according to how well it ranks in the search results.
The higher the score, the better the ranking, so the higher the score, the better the ranking.
You can also filter through the results to see which pages are ranking for the query.
If you find that a page is ranking but not in the top 10, it’s time to work on your SEO.
4. Page load time
The page load time of your website is another way of looking at how long it takes for your webpages to load.
If you’re looking at Google Analytics, you can use the “Performance” report to see how long it takes for your website to load.
The “Site Speed” report in Google Analytics doesn’t show you the page load time, but you can use the “Page Speed” report to get that data.
Here, you’ll see the time it takes for your pages to load on mobile and desktop devices.
This can give you a good indication of how long it takes your webpages to load.
If your webpages are loading slowly, it’s time to work on your SEO.
5. Google’s mobile index
When I talk about the “mobile index” I’m basically talking about Google’s mobile version of the search results.
It’s not the same thing as the mobile version of Google’s search results as you’re not searching for your website on your mobile device.
Instead, you’re searching for your website on a mobile device.
The mobile index is different from the mobile version of Google’s search results, and it’s important to know about.
Here’s what the mobile index looks like.
You’ll see the top 10 results for each query.
Each result has a score of 1 to 10 according to how well it ranks in the search results.
It’s important to remember that SEO is an ongoing process.
It’s not something you can “get right” once and then be done with.
It takes time to improve your content so it’s important to keep working on your SEO, and don’t just expect to see improvements overnight.
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