SEO is a very dynamic discipline. Some things change, sometimes drastically. However, the general advice of keeping pages around for a reasonable amount of time still holds true:

The more pages that you have, the more chances you have to rank for a given term.

In practice though, a website with a couple of dozen pages probably won’t outrank a site with hundreds of pages. It will be harder to rank for many terms, and you will have to invest more time and effort to do so.

What is the average number of pages for a site (for a single keyword)?

This is trickier to answer. There isn’t a simple number that you can pick up in Google Search Console that will tell you the number of pages for a specific keyword. It depends on the volume of traffic and the difficulty of ranking for the term in question.

The general rule of thumb is that you should have 50 pages for every 100 keywords for your domain.

However, this isn’t always the case. You don’t always need to have 50 pages for every 100 keywords for your domain. You can have a very small number of pages, and in some cases, you’ll even need to have more than that.

For example, if you are in the automotive industry, it shouldn’t make a lot of sense to have 500 pages for all the different queries that people might type into Google to find information about cars. You should have less than 10 pages for each term.

However, if you have a very competitive industry and people are searching for very specific information, it might make sense to have a lot of pages.

If you’re in the healthcare industry, you probably just need a handful of pages to rank well for all the questions people are asking about healthcare.

## What is the average number of pages for a domain?

A good rule of thumb is to have about 500 pages for every domain. This means that if you have a website with 100 pages, then you have a domain authority of 500.

The website below has a domain authority of 3,000.

## What is the average number of pages per domain?

There is no clear cut answer to this question. It depends on the industry and the traffic that your site generates. The general rule of thumb is to have about one page per domain. If you have five domains and you have one page, then you have five pages.

If you have 50 domains and you only have one page, then you have 50 pages. If you have seven domains and you only have one page, then you have seven pages.

## What is the average number of pages per niche?

This is a bit more difficult to answer. You can look at the number of pages per niche and divide it by the number of domains in the niche to get the average number of pages for the niche.

This is the number of pages per domain divided by the number of domains.

For example, if you have two niche sites that each have one domain, then you have two pages per domain. The average number of pages in the first niche is 2 and the average number of pages in the second niche is 2.5.

If you have 4 niches and each niche has 3 domains, then you have 4 pages per domain. The average number of pages in the first niche is 3 and the average number of pages in the second niche is 4.5.

If you have 10 niches and each niche has 4 domains, then you have 10 pages per domain. The average number of pages in the first niche is 4.5 and the average number of pages in the second niche is 5.5.

If you have 15 niches and each niche has 5 domains, then you have 15 pages per domain. The average number of pages in the first niche is 5.5 and the average number of pages in the second niche is 6.5.

So, the higher the number of pages per niche, the more pages you will need to rank for a particular term.

## What is the average number of pages for a particular keyword?

This is a bit harder to answer. You can look at the number of pages per keyword and divide it by the number of domains to get the average number of pages for the keyword.

For example, if the average number of pages per domain for a keyword is 2 and you have two domains, then you have two pages.

If the average number of pages per domain for a keyword is 3 and you have three domains, then you have three pages.

In the example above, the number of pages per keyword is 5, so the average number of pages for the keyword is 3.5.

## What is the percentage of pages per keyword?

This is another question that has no clear answer. You can look at the number of pages per keyword and divide it by the number of domains to get the percentage of pages per keyword.

For example, if the average number of pages per domain for a keyword is 2.5 and you have two domains, then you have 2.5 pages.

If the average number of pages per domain for a keyword is 4 and you have three domains, then you have 4 pages.

In the example above, the number of pages per keyword is 4, so the percentage of pages per keyword is 40%.

So, a keyword will have more pages than expected if you assume that each keyword has the same percentage of pages.

But, it can be the other way around as well.

## Summary

Knowing the average number of pages per domain, the average number of pages for a particular keyword, and the percentage of pages per keyword is a good way to figure out how many pages you may need to rank well for a particular term and domain.

It also helps you figure out where to put the most important pages and when to drop the pages that do not help with SEO.

For more information, check out our article on how to choose a domain name

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