If you’re looking for a way to save money on on-page SEO, we’ve got good news for you-you’re not the only one.
We’ve taken a look at the average cost for on-page SEO, and the results are pretty impressive.
The average cost of an on-page SEO campaign is somewhere between $600$4000, depending on the size of your website, your desired level of success, and the type of services you need.
If you’re looking to save money on an on-page SEO campaign, you’re at the right place.
On-page SEO Is Not A One-Time Cost
On-page SEO is one of the most cost effective services available to any business owner, and it’s a good reason to invest in this type of campaign right from the start.
Off-page SEO is a little more expensive than on-page SEO, but it’s a higher value service that will help your business to grow and thrive in the long term.
Once you’ve optimized your website, and you’ve started to see an increase in organic traffic, you’ll want to invest in other, more strategic on-page SEO techniques.
Let’s look at an example of how on-page SEO works.
Say that you have a website that is ranking in the top 10 for two relevant keywords.
These two keywords are related to your product or service, and they’re also relevant to your industry as a whole.
If you want to rank higher for these two keywords, you need to invest in on-page SEO.
On-page SEO includes all the SEO activities that you perform on your website, and it includes things such as:
- On-site optimization.
- Meta descriptions and title tags.
- Internal linking.
- Image optimization.
If you’re just starting out, and you don’t have the budget to invest in all of these services, you can do a few things to help you save money without sacrificing on-page SEO results.
First, you can reduce the amount of money you’re spending on hosting your website.
This website hosting fee is a lot of money for businesses that are just starting out, but it’s a small amount of money if you’re investing in all of the services we’ve mentioned in this article.
You can also reduce the number of pages on your website, instead of spending more time on pages that aren’t ranking well.
If you have enough content to rank well on the first page, then you can focus on optimizing your site for that keyword.
Let’s say that your website is ranking in the top 10 for “How to Make a Carpet Cleaning Soap” and you want to rank better for this keyword.
You can focus on optimizing your images for this keyword, instead of spending time optimizing every single page on your website.
You’ll save money in the long run, and you’ll also be able to see an increase in your organic traffic.
If you focus on the right keywords for your business and you’re willing to invest in a few on-page SEO services, you can start to see a positive return on your investment.
When choosing your keywords, make sure that you’re targeting keywords that your target customers are actually searching for.
Once you’ve chosen your keywords, you’ll also have to choose the right keywords.
This is where the keyword research funnel comes in.
Keyword research and choosing the right keywords
We’re going to go over a few different ways to go about choosing the right keywords for your business.
First, use Google Adwords Keyword Planner to find relevant keyword ideas.
Once you’ve found a keyword that you think could potentially be relevant to your business, you’ll want to do some research on it.
First, ask yourself what is this keyword being searched for?
What are people searching for when they type this keyword into Google?
Is this keyword being searched for by a large group of people?
What does this keyword mean to people when they use it?
You can use tools like Google Trends to learn more about this keyword.
Google Trends is a free tool that allows you to search for keywords and see how they’re trending over time.
For a keyword like “how to make a carpet cleaning soap”, you can see that it’s being searched for by a lot of people.
People are searching for this keyword because they need to learn how to make a carpet cleaning soap.
Once you know this, you can choose this keyword as a good candidate for your business.
Second, you can use a tool like Google search to find related keywords.
Let’s say that you sell carpet cleaning products, and you want to rank for the keyword “How to Make a Carpet Cleaning Soap”.
Before you start your research, you’ll want to know what kind of content people are writing about this keyword.
If you’re writing a blog post, then you can use a tool like Answer the Public to find relevant keyword ideas.
Answer the Public will show you the most popular questions related to your keyword, and you can use this information to find more related keywords.
You can also use Keywordtool.io to find related keywords.
Keywordtool.io is a free keyword tool that shows you related keywords to your target keyword.
Using this tool, you can find related keywords to your target keyword, and you’ll know that people are searching for the following keywords:
- How to make a carpet cleaning soaps.
- How to make a carpet cleaning shampoo.
- How to make a carpet cleaning cream.
These keywords are related to “how to make a carpet cleaning soaps”, but they’re not the same keywords.
Once you know that people are searching for these keywords, you can use the keyword research funnel to find out what are people typing into Google when they use a specific keyword.
This is one of the easiest ways to determine what the keyword is about.
You can use a tool like Keyword Keg to help you find the following:
- Keyword ideas.
- Keyword ideas in relation to your keyword.
- Keyword ideas in relation to similar keywords.
You can use a combination of all three of these tools to find the best possible keyword ideas for your website.
Lastly, you can use keyword research to find out what people are actually typing into Google when they search for a keyword.
Now that you know how to find the right keywords for your website, it’s time to start the process of optimizing your website for search engines and getting people to visit your site.
Follow these steps, and you’ll be on your way to ranking higher in search engines and getting more traffic to your website.
If you enjoyed this article, then you’ll probably also enjoy my other guides to keyword research and SEO. And if you want more content like this, then you should sign up for my free membership at Website A Year. You’ll get my best content, strategies and ideas for a whole year.
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