Why seo is so expensive?

The cost of SEO in 2018 is higher than ever before. A good quality website with good content, on-page optimization and a strong backlink profile is only going to run you around $100K a month in PPC costs, which will be a far cry from the $10K you’re paying for an ad on Google.

I also use seo as the benchmark for performance as I consider it the most important metric and if you’re not growing your traffic, then you’re going to have to work harder.

The way I look at it is if you are paying $100K a month to Google and are getting a $10K per month return on investment then you’re doing okay. If you have a $100K per month return on investment and are paying $10K to get a $1K return on investment then you might want to consider expanding your digital marketing services and invest more in SEO.

Let’s look at the numbers!

In 2018, a well-optimized website with good content, good on-page SEO and strong off-page SEO can gain a traffic boost of up to 30% in just 90 days.

In this case, that’s $30K in $1K, which is a massive ROI for an SEO campaign.

Let’s look at some examples of what I mean:

  • A content-focused website with 1,000 pages and 20 articles has an average of 1,000 visitors per month.
  • A blog with 3,000 blog posts and a single landing page with 20 blog posts gets a 20% bounce rate which is a 100 visitor per month average.
  • A $2,500 per month blog with 1,000 blog posts gets a 30% bounce rate which is a 300 visitors per month average.
  • A $40,000 per month ecommerce website costs $5,000 per month to run the ecommerce website with 7,000 pages.
  • A $10,000 per month ecommerce website costs $2,000 per month to run the ecommerce website with 20,000 pages.

The bottom line is if you want to grow your traffic and have a good ROI, then you need to invest more in SEO.

Let’s look at the numbers:

In this case, $10,000 per month (20,000 pages) for a $2,000 per month (7,000 pages) ecommerce site and $20,000 per month (40,000 pages) for a $5,000 per month (20,000 pages) ecommerce site, the ROI is $15,000 per month for both.

Now, let’s look at the numbers:

In this case, a $200,000 per month ecommerce site with 20,000 pages and a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages, the ROI is $50,000 per month for both sites.

But, if you decide to go with a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages, then you’d have a $60,000 per month (40,000 pages) ecommerce website with a $25,000 per month (30,000 pages) ecommerce site with a $45,000 per month (70,000 pages) ecommerce website.

If you had started off with a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and invested $10,000 per month (10,000 pages) in SEO and then had the same site with 70,000 pages in the same time period, the ROI is $40,000 per month.

So, if you did everything right and you had a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages, then you would have a $40,000 per month (20,000 pages) ecommerce site, which is a 30% increase in the cost over the one that has 10,000 pages.

Now, let me show you why it costs so much.

Why it costs so much?

In this case, you have a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages.

In order to get a $40,000 per month (30,000 pages) ecommerce site, you’d need to spend at least $200,000 per month (80,000 pages), which is far beyond the average $10,000 per month (10,000 pages) ecommerce website cost.

Let’s look at some numbers.

In the example above, the $200,000 per month (80,000 pages) ecommerce site costs approximately $1,200,000 per month to run, just for the 10,000 pages.

Let’s assume you have a $200,000 per month (80,000 pages) ecommerce site that costs $1,200,000 per month to run.

So, if your 10,000 page site costs $20,000 per month to run, then you have to spend $10,000 per month (10,000 pages) to get the same type of site cost.

Now, let’s look at the numbers.

In the example above, the $1,200,000 per month (80,000 pages) ecommerce site costs approximately $200,000 per month to have a 10,000 page site cost.

In order to get that same type of site, you would have to invest at least $200,000 per month (80,000 pages) in SEO.

For every $200,000 per month (80,000 pages) that you invest in SEO, you’ll need to invest roughly $400,000 per month (240,000 pages) in SEO.

Now, let’s look what the ROI is.

In the example above, if you only invest $20,000 per month (20,000 pages) in SEO, then you would’ve only got a 10% return for the $200,000 per month (80,000 pages) ecommerce site, which is a poor ROI.

Now, let’s look how that affects the ecommerce site ROI.

The $200,000 per month (80,000 pages) ecommerce site costs approximately $1,200,000 per month to have the 20,000 page site that costs $10,000 per month (10,000 pages) to have the 10,000 page site that costs $20,000 per month (20,000 pages) to have the same type of site.

The 10% ROI that you would get for the 10,000 page site is 10% of $200,000 per month (80,000 pages).

Final thoughts

Before you go any further, you need to consider:

  • How much time you would spend on each step of the SEO process.

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