The cost of SEO in 2018 is higher than ever before. A good quality website with good content, on-page optimization and a strong backlink profile is only going to run you around $100K a month in PPC costs, which will be a far cry from the $10K you’re paying for an ad on Google.

I also use seo as the benchmark for performance as I consider it the most important metric and if you’re not growing your traffic, then you’re going to have to work harder.

The way I look at it is if you are paying $100K a month to Google and are getting a $10K per month return on investment then you’re doing okay. If you have a $100K per month return on investment and are paying $10K to get a $1K return on investment then you might want to consider expanding your digital marketing services and invest more in SEO.

Let’s look at the numbers!

In 2018, a well-optimized website with good content, good on-page SEO and strong off-page SEO can gain a traffic boost of up to 30% in just 90 days.

In this case, that’s $30K in $1K, which is a massive ROI for an SEO campaign.

Let’s look at some examples of what I mean:

- A content-focused website with 1,000 pages and 20 articles has an average of 1,000 visitors per month.
- A blog with 3,000 blog posts and a single landing page with 20 blog posts gets a 20% bounce rate which is a 100 visitor per month average.
- A $2,500 per month blog with 1,000 blog posts gets a 30% bounce rate which is a 300 visitors per month average.
- A $40,000 per month ecommerce website costs $5,000 per month to run the ecommerce website with 7,000 pages.
- A $10,000 per month ecommerce website costs $2,000 per month to run the ecommerce website with 20,000 pages.

The bottom line is if you want to grow your traffic and have a good ROI, then you need to invest more in SEO.

Let’s look at the numbers:

In this case, $10,000 per month (20,000 pages) for a $2,000 per month (7,000 pages) ecommerce site and $20,000 per month (40,000 pages) for a $5,000 per month (20,000 pages) ecommerce site, the ROI is $15,000 per month for both.

Now, let’s look at the numbers:

In this case, a $200,000 per month ecommerce site with 20,000 pages and a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages, the ROI is $50,000 per month for both sites.

But, if you decide to go with a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages, then you’d have a $60,000 per month (40,000 pages) ecommerce website with a $25,000 per month (30,000 pages) ecommerce site with a $45,000 per month (70,000 pages) ecommerce website.

If you had started off with a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and invested $10,000 per month (10,000 pages) in SEO and then had the same site with 70,000 pages in the same time period, the ROI is $40,000 per month.

So, if you did everything right and you had a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages, then you would have a $40,000 per month (20,000 pages) ecommerce site, which is a 30% increase in the cost over the one that has 10,000 pages.

Now, let me show you why it costs so much.

## Why it costs so much?

In this case, you have a $10,000 per month (10,000 pages) ecommerce site with 40,000 pages and a $20,000 per month (20,000 pages) ecommerce site with 70,000 pages.

In order to get a $40,000 per month (30,000 pages) ecommerce site, you’d need to spend at least $200,000 per month (80,000 pages), which is far beyond the average $10,000 per month (10,000 pages) ecommerce website cost.

Let’s look at some numbers.

In the example above, the $200,000 per month (80,000 pages) ecommerce site costs approximately $1,200,000 per month to run, just for the 10,000 pages.

Let’s assume you have a $200,000 per month (80,000 pages) ecommerce site that costs $1,200,000 per month to run.

So, if your 10,000 page site costs $20,000 per month to run, then you have to spend $10,000 per month (10,000 pages) to get the same type of site cost.

Now, let’s look at the numbers.

In the example above, the $1,200,000 per month (80,000 pages) ecommerce site costs approximately $200,000 per month to have a 10,000 page site cost.

In order to get that same type of site, you would have to invest at least $200,000 per month (80,000 pages) in SEO.

For every $200,000 per month (80,000 pages) that you invest in SEO, you’ll need to invest roughly $400,000 per month (240,000 pages) in SEO.

Now, let’s look what the ROI is.

In the example above, if you only invest $20,000 per month (20,000 pages) in SEO, then you would’ve only got a 10% return for the $200,000 per month (80,000 pages) ecommerce site, which is a poor ROI.

Now, let’s look how that affects the ecommerce site ROI.

The $200,000 per month (80,000 pages) ecommerce site costs approximately $1,200,000 per month to have the 20,000 page site that costs $10,000 per month (10,000 pages) to have the 10,000 page site that costs $20,000 per month (20,000 pages) to have the same type of site.

The 10% ROI that you would get for the 10,000 page site is 10% of $200,000 per month (80,000 pages).

### Final thoughts

Before you go any further, you need to consider:

- How much time you would spend on each step of the SEO process.

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