Inbound Links-The power of inbound links is one of the main differentiators between a link building strategy and a digital marketing strategy. This is primarily because inbound links are the links that Google deems authoritative and are most likely to result in a positive search result. With a strategy focused on inbound links, your link profile becomes more valuable, meaning that it’s easier to rank higher in the search engines.
The question is, is it really worth it to invest in inbound links? Is it worth going through all the hassle of building links, only to have them go to waste? Is it really worth throwing money into building links just to have them disappear after a few days?
A study conducted by the digital marketing agency, Digital Olympus, found that 70% of their clients don’t prioritize inbound links, and another 20% don’t worry too much about the lost links. A significant majority of these 80% of clients say that their money is better spent on other things, such as content creation, social media management, and SEO.
The question that is often asked when talking about links is whether or not they can be detrimental to SEO, and the answer is a resounding yes.
The reality is, if your inbound links don’t contribute to your SEO strategy, they are definitely going to be a drain on your budget. The same Digital Olympus study revealed that the average cost of one incoming link is $47, with the highest cost at $150.
To put things in perspective, the average client spends $800 on SEO every month, and they spend $900 on social media marketing.
That said, the fact is that not every link is a waste. On the other hand, not every link is a good link.
Inbound links are valuable because they can help you build authority and trust with the search engines, which in turn, helps your site to rank higher in the search results.
What are the major benefits of inbound links?
The benefits of inbound links are numerous, and the most important ones are:
- They help search engines find your site.
- They help your site rank higher in search engines.
- They help your site rank higher in organic search results.
- Inbound links help you build brand awareness.
- Inbound links help improve your SEO strategy.
Let’s take a look at a few of the major benefits.
1. Search engines find your site faster
Inbound links are one of the main benefits of inbound links. If you’ve read our guide on building links to your site before, you’ll know that links are important for search engines, as they signal to Google that your site is a relevant source of information.
One of the things that you need to keep in mind is that the more links you have, the better. A positive reputation with Google and other search engines can help you rank higher in the search results.
A study from Search Engine Journal found that the average number of inbound links per site is 0.64.
This means that if you have three hundred links, you’ll likely have a better chance of ranking higher than if you have one hundred links.
This is why it’s important to build a strong, relevant link profile, ensuring that it has a high number of links.
Once you’ve built up a link profile, link building is relatively easy, which in turn can help improve your SEO strategy.
2. Search engines trust your site
The fact that links help search engines find your site is one of the main benefits of inbound links.
Once your site ranks higher in the search engine results pages, the search engines will see that your site is a trustworthy source of information and that you’re providing relevant content.
If your site provides a strong brand name and is consistent with your business, it might even help you rank higher in the organic search results.
One of the best ways to get links for your site is to get guest blog posts published on other sites. This is because guest blogging is the new link building technique, and it’s one of the easiest to get started with.
You can find a list of guest blogging sites here. Once you’ve built up a list of sites you want to guest blog on, you can reach out to these sites and ask them to post your article.
The idea is to ensure that the site you’re guest posting for has a large number of backlinks. This will ensure that your article will be linked to from a high number of sites and will increase your chances of getting ranked higher.
3. Links help your site rank higher in organic search results
Another major benefit of inbound links is that they help your site rank higher in organic search results. This is because links are important because they indicate to Google that your site is a relevant source of information.
Once your site has a higher rank, it’s more likely that the search engines will pick it up in the search results.
The Search Engine Journal study found that a lot of the top 10 results are actually from sites that have inbound links.
This means that the links on your site are a strong signal to the search engines that your site is relevant and trustworthy, which will help your site rank higher in the search results.
4. Inbound links help you build your brand
You might be wondering how many links you need to build your brand reputation.
We’ve discussed the benefits of inbound links earlier, but one of the biggest benefits of inbound links for your brand is the fact that they help build your brand.
Building a strong brand is important because it helps to build brand awareness.
People will interact with your brand if it looks and seems like it’s a trustworthy and relevant source of information. This will mean that your brand will be more credible, which will ultimately help your business grow.
This is an important benefit of inbound links because they help your brand to grow.
5. Inbound links help you build trust
There are other benefits of inbound links that relate to building your brand. One of the benefits is that links help you build trust with your customers.
For example, if a customer has a bad experience with your brand, they are more likely to tell others about it. As a result, your brand has a higher chance of getting a bad review, which could affect your sales and brand reputation.
This is why it’s important for your company to actively monitor the reviews and feedback of your customers. This will help you understand the level of satisfaction with your brand that is given by your customers, and it can help you improve your brand reputation.
6. Inbound links help you build your SEO strategy
One of the main benefits of inbound links is that links can help you build your SEO strategy. When you have a strong link profile and a strong SEO strategy, you have a better chance of ranking higher in the search results.
When you build up a strong link profile and have a SEO strategy in place, it’s essential that you monitor your backlinks. This is to ensure that you are investing in the right links, and that you’re not investing in the wrong links.
This is why it’s important to monitor your backlinks and to keep improving your link profile.
7. Links help you build organic link building
Another benefit of inbound links is that they can help you build organic link building. When you have a strong inbound link profile, it means that your site is getting more links and more links are being picked up by the search engines.
This means that your website is getting more links naturally, which means that your chances of ranking higher are greater.
You can also use inbound links to help build your email list. This is because you’ll be able to create an email list if you have a strong backlink profile. In turn, you’ll be able to use your email subscribers to gain new customers, which will eventually lead to more sales.
Another benefit of inbound links is that they can help build your site’s authority. This is because links are a good indicator of the strength of your authority.
The more links you have on your site, the more authority you have on a particular topic. As a result, you’ll be able to rank higher in search engines.
If you’re trying to get more links on your site, you should be using inbound links as part of your link building strategy.
You can get links by building a strong link profile, which will help your site rank higher in the search results.
In addition, you can use inbound links to help build your email list and to increase your site’s authority.
As a result, you’ll be able to build a strong SEO strategy and to get more links. You should also monitor your backlinks to ensure that you’re investing in the correct links and not investing in the wrong links.
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