Back in the 1990s, when the internet was a new thing and search engines were still in their infancy, SEO was only possible if it was done right.
It was a time when, on average, only 3% of a web page’s content was actually seen by a user.
So, if you wanted to rank well, you had to make sure that every word on every page was worth reading and that every image, video, and call-to-action had a purpose.
And that was a time when webpages were made up of several different pages and only links were used to communicate between them.
That’s why it’s hard to say which page is the most important.
It was also a time when building a website was only possible by hiring a person or a team of people to build it.
And the best part about it?
It was free.
Now, most things these days are not free.
What was free?
Well, search engines were free.
And when you wanted to reach the top of search results, you had to have a website and a well-composed website with a lot of high-quality content, that is, something that people actually read.
And so, it was not only about the technical part of creating a website.
It was also about the human part of creating a website which involved all the other areas of digital marketing that we are talking about today.
Now, to be effective in this process, you needed to be well-organized with your work.
You needed to build a content marketing strategy so that you could create relevant and useful content.
It was also about creating a search engine optimized website which meant creating a website that would rank well in the search results.
And the best part was that you were free.
That is, when Google came out with Google Instant, it was free.
And so, at that time, the only way to reach the top of search results was to make your website a great one and add value to all the pages on your website.
And so, for the first time, Google made it possible for people to find whatever they want fast.
And that’s how the SEO industry began.
But the process was not easy and it was not really free.
And it was not long before SEO became an industry that was very competitive, and a lot of people started to make a lot of money from it.
And that’s why the SEO industry is still very relevant in 2019, and there are a lot of high-quality SEO agencies that have been around for years.
But it is becoming harder for new people to enter the industry because it is becoming saturated with the same types of businesses.
So, how do you know who to work with?
You need to figure out what your goals are.
And then you need to figure out what your audience wants to see.
And then you need to figure out how your business can provide both of those things.
That’s when you need to know what to look for in a good SEO agency.
And that’s when you need to look at the agency’s website to find out their experience, their reputation, and the type of work they do.
And so, SEO agencies have a lot of different types of services to offer.
Here are some of the most important ones:
- Content marketing
- PPC advertising
- Link building
- Technical SEO
I have already discussed some of these areas a bit more in this article.
But let’s see what others have to offer.
The first type of service that goes hand in hand with SEO is content marketing.
In short, content marketing is a term used to describe the strategy of creating relevant and valuable content that people actually want to read.
And it’s not just about creating a lot of content.
It’s about creating a lot of high-quality content that has the potential to be valuable to your audience.
And the way you do that is by creating content that’s relevant to your audience and creating it in a way that attracts people who will like it.
And that’s how you build a strong social proof.
And so, content marketing is all about attracting people who are interested in your brand and what you do.
And the key to this strategy is to find out what your audience wants to see.
And that’s what content marketing agencies do.
They conduct research and analyze your current content to figure out what your audience wants.
And then they find out ways to create content that will meet their expectations.
And that’s the best part about content marketing.
You don’t need to create all the content yourself.
You can hire an agency to do that for you.
And this is very common in the content marketing industry.
Another type of service that goes hand in hand with SEO is pay per click advertising.
It is a technique that allows you to pay a fee per click for each of your ads to appear on the top of the search results.
And so, it is a very effective way of advertising your website as it shows up whenever someone searches for your target keywords in Google.
And there are a lot of benefits of doing this.
For one, it allows you to reach a lot of people in a short period of time.
So, it is a very effective way for getting traffic fast.
And it also allows you to reach people who are looking for products or services similar to your own.
So, this can be very useful for your business.
But what makes PPC advertising different from SEO is that it’s a bit more technical.
In SEO, you start with a keyword research to find out which keywords will be the best to target.
And this is about finding out what people are searching for.
In PPC advertising, you also start with a keyword research.
But you will use these keywords to target people who have shown interest in your website.
And that’s why it is a bit more technical.
The final type of service that goes hand in hand with SEO is link building.
In short, link building is the process of getting other websites to link to your website.
Over to you
I know that this post is a bit long.
It covers a lot of stuff in detail.
And that’s because I want to tell you how you can use SEO for your business.
But don’t forget that it’s not the only way to get traffic to your website.
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