If your competitor is using the same domain to serve different content, you can go on to use that exact URL as a link.
The concept is that the linking factor of a URL is the same as the linking factor of the content:
So when you use these two link-worthy links on the same page, you get a backlink.
It’s a tactic that’s been used for years and has been proven to work.
So, what is a link-worthy URL?
A URL’s link-worthiness is determined by the following:
- The domain authority of the page the link is on
- The number of links from that page to other pages on your website
- The number of links from that page to other pages on your competitors websites
- The number of referring domains linking to the page the link is on
So, just by using a URL from the same site as your own, that’s an easy link building opportunity.
If you use the same link-worthy URL as your competitor’s, it’s a no-brainer.
But with the rise in the popularity of content farms, it’s become harder to determine the link-worthiness of a URL.
In fact, the number of referring domains linking to a URL is often used as a proxy for determining its link-worthiness.
So, while it’s still relatively easy to take advantage of the link-worthiness of a URL, not every single URL on the web is going to pass muster.
An example of a URL that probably won’t pass muster
Let’s say you’re at a barbershop and you get a haircut. You decide to post a picture of the result on your blog.
That’s actually a pretty good example of a link-worthy URL.
Even though it doesn’t pass muster, let’s look at a couple of reasons it might not.
1. The domain authority of the page the link is on
A link’s link-worthiness is determined by the same factors as a blog post. So, if there are no links coming from the page, it’s probably not going to pass muster.
Let’s look at this in terms of the barber’s site.
The domain authority of their site is low. There are very few high-quality pages linking in.
This is certainly a not-so-good result for SEO.
So, the barber has many pages on their site that are probably not going to drive links from other sites.
So, the URL in this example doesn’t pass muster from a link-building perspective.
But, if you looked at it from the perspective of ranking, you might see a different picture.
Because, the overall domain authority of the barbershop is high, so the page does pass muster.
But, that’s not to say that the barbershop is going to rank better in the search results.
That’s because in order to rank, in order to rank well, you need to have links from websites that are considered to be of high-quality.
That’s why it’s important to look at the different factors when determining the link-worthiness of a URL.
2. The number of links from that page to other pages on your website
We’ve already established that you need to look at the domain authority of a URL as well as the number of links from that page to other pages on your own website.
But, that’s only one piece of the puzzle.
You also need to look at the number of links from that page to other pages on your competitor’s websites.
In the barber’s example, if you looked just at the domain authority of that page, you wouldn’t come away with a whole lot of insights.
But, if you look at the number of links and compare it to the number of other pages linking to the barber’s site, you’d find out this isn’t a bad URL to use.
If the barbershop had only a few links from other pages, it would be a bad URL to take advantage of.
But, if they have a lot of links, it’s a good URL to use.
3. The number of referring domains linking to the page the link is in
When you put a link on a website, they’re often going to take that link and use it on their website.
But, because of the way Google works, they’re not going to put that link on the same website.
So, instead, they’re going to place it on a different website.
So, when you use a link on a page that has many referring domains pointing to it, you can expect that the referring domains will include sites that are considered to have authority.
Let’s look at barbershop again.
If the barbershop had to use the same link-worthy URL as their competitor, it would be hard to see how these links were going to help them out.
So, let’s do a little more research.
First, we’ll look at the referring domains for the barber’s page.
As you can see, most of the domains linking to the barbershop are other barber’s websites.
If you look at the referring domains for this page, you’ll see that most of the sites linking to the barbershop are just regular blogs.
That’s because most of the pages linking to the barbershop are not going to be considered to be high-quality pages.
So, if you see these kinds of numbers, it’s likely that this page isn’t going to be a good candidate for a link.
Now let’s look at their competitor.
As you can see, their competitor is actually getting a lot of links from high-quality pages.
So, even though the barbershop is getting fewer links, it’s not going to be as hard to see the link-worthiness of the page.
And, in most cases, the barbershop’s link-worthiness will be better than the competitor’s.
So, if you’re looking at the link-worthiness of a URL, you can’t just look at the domain authority.
You also need to look at the number of links from the page and the number of referring domains.
And, as you can see, the barbershop is a great example to look at.
It has a lot of links from other high-quality pages.
If you’re looking to get links from websites of high-quality, you need to go through a process that looks at everything.
That’s because you can’t just look at one aspect.
You need to look at all the different factors to get an accurate picture of an URL’s link-worthiness.
The more comprehensive the better.
And, remember to use the right tool for the job.
That way you can see everything that’s going on and you can use the data to make the right decision.
So, when you’re looking at a link-worthy URL, it’s important to look at it from every angle. And, you need to use the right tool.
5 things to consider when using an AI tool to analyze link-worthiness
The final takeaway of this article is that there are a lot of different factors to consider when looking at a link.
And, with this in mind, there are a lot of different tools out there that you can use to look at this.
So, let’s look at a few of them.
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