If you’re working with a classifieds site, then you should know that SEO is an essential part of your digital marketing strategy.
If you’ve already done SEO for other types of websites, then you can definitely apply the same methods to your classifieds site.
But you’ll have to make sure that your SEO strategy is aligned with that of your website.
Let’s see how to do it.
How do you do SEO for Classifieds sites?
A lot of SEO professionals will say that this type of website is impossible to rank. It’s a lot harder than other types of websites because of the nature of the content.
As you might have guessed, it’s not that easy to rank for specific keywords on a classifieds site.
But at the same time, it’s not impossible, either.
After all, we can’t go on and on about the importance of SEO on classifieds websites, and then say that it’s impossible to rank.
That doesn’t make sense.
If you can rank a classifieds website, then you can surely rank any other type of website that you want to.
Let’s see how you can rank your classifieds site:
Step 1: Find the keywords that your competitors rank for
The first thing you need to do in order to rank your classifieds website is to find the keywords that your competitors rank in the first place.
You can do this using a keyword research tool. We know that a lot of SEO professionals are using Keywordtool.io, but the keyword research tools that you can use are also pretty similar.
You should make sure that the keyword research tool you’re using displays the results only in the organic results.
If it doesn’t, then you should change it.
We’ve found that a lot of SEO professionals use the Ubersuggest tool.
With that tool, you can find the keywords that the competitors rank for in the first place, and then you can do some research on those keywords.
This can help you get more inspiration about the type of content that they rank for, and you can then use that to find the keywords that you can rank for.
Step 2: Research the competition
The next step is to research the competition.
You need to know the keywords that your competitors rank for, and then you can do some research to find out if it’s something that you can target.
You can use a tool like SEMrush to get this information.
With SEMrush, you can find out the average position of your competitors in the SERPs, and you can also see the average time on page.
This information can help you see if what you’re doing is working, and also help you find some other keywords that you can rank for.
If the competition is low, then this can be a lot easier for you.
If the competition is high, then you can try to get some higher-authority websites to link to your website.
For this, you can use the services of a link building service.
But before we do that, we need to know how to do link building for classified sites.
That’s why we’re going to walk you through some useful link building techniques that you can use to get links from bigger websites.
Step 3: Create high-quality content
The next step is to create high-quality content for your classifieds website.
To do this, you need to get backlinks from other websites.
We’ll show you some high-quality ways to do this in the next few sections.
In this section, we’re going to show you the steps on how you can create high-quality content for your website.
We’ll also talk about what the keywords are that you should focus on and how to get those keywords to rank for.
So let’s get started.
Step 4: Build backlinks for your website
Now that you’ve done all the hard work of creating high-quality content for your website, you need to do some link building.
The link building process is pretty simple. You just need to find the websites that are linking to your competitors and then contact them to ask if you can link to your website.
While this is very simple, it can also be very challenging.
But let’s assume that you have a website that has a good backlink profile. Then you can easily ask these websites to link to you.
You should definitely focus on the following aspects when you’re doing link building:
- The link building strategy. You should know what you want to achieve from this link building strategy. You should know that you want to get a backlink from a high-authority website.
- The quality of the website. The website should have good authority. It’s not necessary for a website to have millions of pages. But it should have a good authority. You can check the authority of a website using Moz’s Mozbar.
- The number of backlinks. You should have a high number of backlinks. This can help you with the rank of your website.
- The anchor text you use. You should use high-quality anchor text.
- The website linking strategy. You should always ask for permission to link to your website. The website should always be happy to link to you.
Step 5: Optimize your website
As you can see, link building is not as easy as it sounds.
It’s a lot more complicated than you might think. But if you can do this, then you can easily rank a classifieds website.
In this section, we’re going to show you some useful ways that you can use to optimize your website.
You can use the following techniques to optimize your website:
- Optimize your website content. You can do this by creating high-quality content.
- Find high-quality backlinks.
- Optimize your website speed.
- Perform competitor analysis.
- Make sure that your website is mobile-friendly.
Let’s see how you can do these things.
Step 6: Find high-quality backlinks
The next step is to find high-quality backlinks for your website.
We’ve already mentioned that you should aim to get backlinks from the websites that are linking to your competitors.
But you also have to find out where these websites are getting their links.
So let’s see how you can find these websites and how you can ask them to link to you.
Step 7: Find low-quality websites
The next step in finding websites to ask for links is to find websites that are doing a great job at link building.
But you can also find websites that aren’t doing well.
This is why you should do competitor analysis to find out where the big opportunities are.
You should also know the quality of the website that you’re going to ask for a link to. This will help you get a high-quality link.
So let’s see how you can do this.
Step 8: Find high-quality backlinks
Now, you’re going to find the websites that are linking to your competitors.
But you need to do this in a methodical way.
This will help you find more places to get links.
We’re going to show you some techniques to find high-quality backlinks.
The bottom line
If you want to rank your classifieds website, then you should focus on link building.
Link building is a crucial part of ranking your website in Google. But you should always follow a good link building strategy to optimize your website.
You should also optimize your website content, find high-quality backlinks and use the SEO techniques to get a good web ranking.
Images by Freepik
Generated by AI