Is lazy loading bad for SEO?

If one of the main reasons you’re using lazy loading is to improve user experience, then yes, it’s likely to negatively impact your SEO.

Lazy loading is an advanced feature that enables your content to load asynchronously, but only when the user’s browser allows it to do so.

This means your website loads much faster with fewer resources used up and it’ll be able to hold onto the user’s attention for longer, meaning they’ll stick around longer to read your content.

It also means that if your page has a lot of images or videos, the page will only load when the user scrolls to the bottom, so they don’t have to wait until the page loads completely.

Overall, this means that your site loads more quickly. The downside is that if you have a lot of images or videos, your page will load faster but more users will leave because they can’t see any images or videos.

If you’re concerned about this, you can add lazy loading to your website and use the browser’s built-in options to control how often your page loads.

What should I avoid when lazy loading?

There are a few things you should avoid when lazy loading, the most important of which is if you use an image or video within your page structure.

You should avoid using images or videos that break the page structure. If you’re using images, you should ensure the images themselves are not too large, especially if they’re in the background of your web page.

You should also avoid loading videos if you’re using a lot of video content. If you have a lot of videos on your page, it may be worth asking your client if they want the video resources to load when the user scrolls to the bottom of the page.

You should also avoid using the same image or video over and over again. If you’re using the same image or video on your page more than once, it’s likely to load once and not load again, potentially causing your page to load unnecessarily.

When should I lazy load?

With lazy loading, you should use it when you’re building a new page, or when you’re improving the performance of your existing pages.

For example, if you’re adding a new product page to your website, you should use lazy loading to load all the products in the background of the page when the user visits.

If you’re making a bunch of changes to an existing page, you should use lazy loading to load all the new changes when the user visits the new version of the page.

This means that the user will see the new changes and then any lazy loading will have the ability to load the rest of the content on your page.

You should also consider lazy loading your images when you’re adding images to your website or making changes to your website.

For example, if you’re trying to improve your website’s load time, you could add a lazy loading image to the top of your page or use lazy loading to load the image when the user scrolls to the bottom of the page.

If you’re not sure how to lazy load, then you’ll need to consult your developer or SEO agency if you’re unsure how to use lazy loading.

5 quick SEO tips from the lazy loading community

If you’re considering lazy loading, then there are a few quick tips from the lazy loading community that might help.

1. Lazy loading can help improve your site’s load time

If you’re going to use lazy loading, you’ll need to be sure that it’s helping to improve your site’s load speed.

Lazy loading can help improve your site’s load speed if you’re using lazy loading correctly, so you’ll need to be sure you’re not loading your page too quickly.

The key to this is to ensure that your page loads quickly and doesn’t have to wait around too long for the images or videos to load.

If you’re using lazy loading on your page, make sure you’re using it correctly, and you don’t do anything that could slow down your site’s load speed.

2. Lazy loading can improve your page speed

Lazy loading can help improve your page speed too, though not necessarily as much as loading the initial content in the background.

This is because lazy loading doesn’t always load the initial content in the background as soon as the user visits the page.

Lazy loading can help improve your page speed if you’re using it correctly, and you don’t do anything that could slow down your site’s load speed.

3. Lazy loading can improve your mobile experience

You should be using lazy loading on your site to optimize for mobile devices too.

When users are on a mobile device, the initial content of the page will load in the background and then lazy load to the bottom of the page.

This means your user won’t have to wait around when they’re on a mobile device for your content to load, and can quickly see your content without slowing down your page’s load speed.

This can also improve user experience as users can see your content without waiting around.

4. Lazy loading can increase the performance of your website

Lazy loading can also have a positive effect on your website’s performance.

This is because lazy loading can help your web pages load more quickly. This can improve your website’s performance and help you rank better in search engine results.

5. Lazy loading works in all browsers

Not everything on your website will load in the background, and some content may not be loaded in the background at all.

For this reason, you’ll need to be sure you’re not lazy loading content that isn’t loaded when the user visits your site.

This means you may need to be using lazy loading on your pages if a lot of your content isn’t loaded in the background.

If you’re using lazy loading, then you’ll need to ensure that any content that isn’t loaded when the user visits your website is being lazy loaded.

That way, you can load the lazy loading content when the user hits your page and you can use the lazy loading to load the rest of the content on the page when the user scrolls down.

Conclusion

If your website is loading too slowly, then you can use lazy loading to improve the performance, but it’s never a good idea to use lazy loading to load all your pages at once.

If you’re already using lazy loading, don’t make any changes to your page structure. You can still use this feature to improve the performance of your page.

Use lazy loading to only load the parts of the page that you want, but don’t load everything at once.

If you’re building a new page, you can improve the performance of your page with lazy loading. If you’re improving the performance of an existing page, then it’s best to use lazy loading to only load the areas of the page that you want to improve.

If you’re using lazy loading, and you want to improve the performance of your page, then you need to make sure you’re only using it when it’s necessary, otherwise it could negatively impact your SEO.

Use a plugin like WP Rocket to improve the performance of your pages. It’s easy to use and has lots of different features, so you won’t get confused when it comes to using it.

Images by Freepik

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