As web page developers and marketers, we are constantly faced with the task of balancing the two competing goals: getting more traffic and higher rankings in the search engines.
And the best way to optimize your webpage for both desktop and mobile devices is by using responsive web design.
In this step by step guide, we will show you the differences between mobile and desktop SEO and how to optimize your web pages for both devices.
Mobile vs. desktop SEO differences
Mobile vs. desktop SEO is a very important question for every digital marketer and webmaster.
In this guide, you will learn the differences between mobile and desktop SEO. We will cover:
- How to SEO your web pages for both desktop and mobile devices
- How to make your page mobile-friendly
- How to make your page mobile responsive
SEO is a vital part of website optimization, so if you don’t use responsive web design today, you will not be able to optimize your web pages for both devices.
Let’s get started.
Mobile SEO vs. desktop SEO
Both the desktop and mobile devices have their own SEO strategies, which are different from each other.
Let’s start with our mobile SEO.
SEO for mobile devices
What is mobile SEO?
Mobile SEO is a set of technical SEO best practices used to optimize your webpage for both mobile and desktop devices.
Mobile SEO is a vital part of the SEO strategy, and without it, you will not get the results you are looking for.
Mobile SEO is a combination of a few simple SEO principles that are used in combination to optimize your web pages for both devices.
Some of the most important SEO principles used for mobile and desktop SEO are:
- Internal linking
- Page speed
- Structured data
- Site structure
SEO for desktop devices
What is desktop SEO?
Desktop SEO is the process of optimizing the web pages for desktop browsers.
You can optimize your website for desktop with following SEO principles:
- User experience
- Keyword research
- Technical SEO
There are many advantages of using desktop SEO, but one of the most important is the fact that most people who visit your website are using a desktop computer.
For this reason, you should focus your strategy on getting the most people to visit your website and get the most traffic.
If you don’t optimize your web pages for desktop devices, you will not get the results you want.
What’s unique about desktop SEO is that it is different from mobile SEO.
In mobile SEO, you optimize your webpage for both mobile and desktop, but in desktop SEO, you optimize your web pages for desktop.
SEO for mobile vs. desktop
Mobile SEO vs. desktop SEO is a question that is always asked by every digital marketer and webmaster.
Here are some important facts:
- According to a report by Statista, the number of internet users is expected to exceed one billion by the end of 2021.
- About 51% of Google’s search results are for desktop, while about 39% of Google’s search results are for mobile.
- About 50% of searches on Google result in a website visit.
As you can see, one of the most important questions to ask SEO professionals is what is the difference between mobile and desktop SEO?
Here are some important facts about mobile vs. desktop SEO:
- About 90% of Google’s search results are for desktop and about 10% for mobile.
- The average time spent on a website page is longer on mobile devices, as the average time spent on a page is 4.5 seconds.
- About 50% of website visits are from desktop devices.
- About 60% of Google’s search results are for desktop.
- Mobile devices get more traffic than desktop devices.
On the other hand, it is important to remember that most people are using a desktop device when they visit a website, and therefore, we should focus our strategy on getting as many people as possible to visit our websites.
How to optimize your web page for both devices?
Using responsive web design, it is possible to optimize your webpage for both mobile and desktop devices.
In order to optimize your web pages for both devices, you need to use responsive web design that allows you to create different web pages for different devices.
In this step by step guide, we will show you how to make your web page mobile responsive, as well as how to make your web pages for both devices mobile-friendly.
Making your web page mobile responsive
Your HTML code is the code that tells the browser how to display your web page.
It is important to understand that every change you make to your HTML code is going to change the way your web page is displayed.
For example, if you change the height of the header of your web page, it will make your header display differently on mobile and desktop devices.
You can also change the width of the page depending on the device it is displayed on.
In order to make your web page mobile responsive, you need to use the HTML code.
We will show you how to change the HTML code of your web page in this step by step guide.
In this step by step guide, we will show you step by step how to make your web page responsive for mobile devices.
In order to make your web page responsive, you need to add the following code to your HTML file.
In this code, the first line is the viewport meta tag, and the second line is the width=device-width.
This code is a little different from the code you will learn in the next step.
In the next step, we will show you how to make your web page mobile-friendly.
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A website is a house where your potential customers are going to visit and look around for solutions to their problems.
A lot of SEO experts say that your website is the most important thing for your business.
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A website is the core of your business that should be getting the best search engine results.
In order to find customers for your business, you need to know how to optimize your website.
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