What is SEO analysis?

SEO analysis is the process of evaluating how well a website’s search engine rankings, or SEO, are doing. SEO analysis is an extension of the SEO reporting feature in the Google Analytics tool.

This is not a new concept; Google Analytics has been reporting on the performance of your website for a long time now. But now, Google Analytics reporting is extended with the ability to also provide SEO analysis.

SEO analysis is a great way to understand how well your website’s organic search traffic is performing. It’s also useful for determining the return on investment (ROI) of SEO campaigns.

By tracking your website’s organic traffic, Google Analytics can show you where your website traffic is coming from. You can then use this data to determine if your campaigns are working, and what you should focus on improving.

With the SEO reporting feature in Google Analytics, you can now track your website’s organic traffic to see how your website is performing, and then make adjustments to improve the performance of your website.

This allows you to discover where your website’s organic traffic is coming from, and how your website is performing in relation to your industry benchmarks.

Key SEO metrics to track

Understanding the performance of your website’s SEO can be tricky, especially if you don’t have a good understanding of how the metrics work.

Luckily, Moz has put together a list of the core metrics, and how you can track them.

Here’s an overview of what you need to track to monitor your website’s SEO performance.

  • Organic traffic (a.k.a. organic search traffic): This metric tells you how your website is performing in relation to your competitors.
  • Position: This is how many positions you’re currently ranking on Google.
  • Top pages: This shows you which pages on your website are getting the most traffic.
  • Top keywords: This shows you which search terms are driving the most organic traffic.
  • Cost-per-click (CPC): This is how much you pay for each click on a search result.
  • CTR: This is the percentage of clicks on a search result that results in a click.
  • Impressions: This is the number of times your web page is being displayed on a search engine results page (SERP).
  • Click-through rate (CTR): This is the percentage of clicks on a search result that results in a conversion.

When you’re looking to improve your organic traffic, you should focus on improving the performance of your top pages.

But how do you find these pages?

Use your search bar.

When you search on your website, you’ll be able to see a list of the top most popular pages on your website.

This list can be helpful when it comes to finding the pages that are driving the most organic traffic.

The next logical step is to look at the pages that are currently ranking on the first page of search results, and seeing how they are currently performing in relation to your competitors.

Here’s an example:

You scroll through your website’s search results list, and you find the page that is currently ranking number one for the keyword “sales”.

If you then click on the page, you’ll see that it is currently driving a large amount of organic traffic.

You can then use this data to determine if you should focus your SEO efforts on improving the performance of this page.

You might even decide to move the page up to the number one position.

SEO analysis and reporting in Google Analytics

Google Analytics provides the ability to report on SEO data, and you can leverage this data to help you improve SEO.

The report is located in the “Performance” section of Google Analytics.

When you click on the ‘Performance’ section, you’re taken to the SEO reporting section of Google Analytics.

To begin, here are some of the key metrics you can monitor with the SEO reporting in Google Analytics.

  • Organic Traffic: This is the type of organic traffic you receive on your website.
  • Position: This is the location of your website on Google.
  • Top Pages: This shows you which pages on your website are getting the most organic traffic.
  • Cost Per Click (CPC): This is the amount you pay for each click on a search result.
  • Click Through Rate (CTR): This is the percentage of clicks on a search result that results in a conversion.

You can also compare your performance to that of your competitors. This will help you determine whether you are ranking higher than your competitors, or where your competition is.

If you are seeing your competitors ranking above you, you should focus your efforts on improving your own SEO performance.

If you are ranking lower than your competitors, then you need to consider your website’s performance in relation to your industry benchmarks.

Using SEO performance data to improve your rankings

As you can see, there are a lot of moving parts when it comes to optimizing your website’s SEO performance.

SEO analysis is one of the best ways to determine if your website is performing effectively in relation to your industry benchmarks.

If you’re a digital marketer, this data is especially important as it helps you to understand how well your website is performing, and how you can improve your performance moving forward.

By using SEO analysis, you gain a clear understanding of how your website is performing compared to your competitors.

If your website is performing well, it means that you need to focus your efforts on improving your SEO performance.

If you don’t, then the chances are that you’re losing out on potential leads and customers.

With a good understanding of SEO, you can use the data to drive results for your SEO efforts.

Using SEO analysis to improve your website’s performance.

If you’ve been using SEO analysis, you’ll know that it’s important to focus on optimizing your content and your site structure.

But, if you don’t have a way of monitoring your website’s performance, then it’s difficult to know what you should be optimizing on your website.

This is where SEO reports come in.

With SEO reports, you can gain a clear understanding of how your website is performing, and what you need to focus on for improvements.

SEO reports can also help you to measure how your website is performing, and where you need to focus your efforts going forward.

It’s important that you understand that SEO reports are not 100% accurate.

Last point

It’s important to understand that SEO reports are not 100% accurate.

When you do SEO analysis, you’ll find out what your competitors are doing, and how they are ranking for the keywords you are looking for.

If you’re ranking higher than your competitors, then you can have confidence that you are performing well.

If you’re not ranking as well as your competitors, then it is possible that you need to improve your SEO performance.

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