In today’s digital age, where the majority of people are constantly connected and constantly interacting with each other, local SEO is becoming more and more important.
With the rise in popularity and usage of smart devices, smart phones, and tablets, local SEO has become an important part of any marketer’s toolbox.
As a result, local SEO is essential to reach your target audience at the right time and in the right place.
Local SEO involves a number of different aspects, including:
- On-page SEO.
- Off-page SEO.
- Keyword research.
- Local rankings.
- Link building.
- Social sharing.
If you’re looking to increase your visibility in local search results, understanding local SEO is important.
In this article, we’ll outline some of the basics of local SEO, as well as some useful tips to help you on your way to success.
What is local SEO?
Local SEO is the process of optimizing a website to rank in search results for a local search query.
There are a number of different local search queries available, such as:
- “restaurants near me”
- “restaurants near me now”
- “near me”
- “near me near me”
- “near me in [location]”.
For example, when searching for “restaurants near me”, the results may include local restaurants, local cafes, and other relevant information.
When looking for?
When looking for, this can be any part of your ideal customer’s situation or context.
The best way to find this information is by using the reverse image search function, and adding the [location] attribute to your query.
For example, if you want to find out the best restaurants in Boston, you’d search for “restaurants near me”, and add the [location] attribute to your search.
Now, you’ll get a list of the top-ranking restaurants in your area.
Local SEO basics
Local SEO is made up of several different aspects, including:
- On-page SEO
- Off-page SEO
- Keyword research
- Local rankings
- Link building
- Social sharing
On-page SEO is the process of optimizing a website to improve your search rankings.
These are the on-page factors you should be focusing on:
- Title tags
- Meta tags
- H1 tag
The title tag is the primary on-page SEO factor for your page, as it is the first thing people see when they visit your page.
It is the single best way to differentiate your page from other related pages, so you need to make sure it’s always the most relevant to the query.
Title tags should be around 150 characters, excluding any spaces.
Meta tags are small pieces of information that appear in the HTML code of a web page.
As they are not visible to the average user, meta tags are mostly used for search engines to understand the page. They are one of the most important on-page SEO factors.
The meta tag for this page should be about the same length as the title tag:
- Meta description
The meta description is a short description of your page’s content.
It should be between 40 and 60 characters long, and should be written in a clear, concise manner.
It should include as much relevant information as possible for your target audience.
For example, if you were to write your meta description, it could read something like this:
“We use the best SEO tools to help our clients improve their rankings and traffic.”
Keyword research is the process of finding the best keywords to target with your on-page SEO.
For example, if you wanted to target your page at the local restaurant in Boston, you’d first search for “restaurants near me”.
This will give you a list of the top-ranking restaurants, along with the keywords they rank for.
You can then use the “Keyword Magic Tool” to get a good idea of the words that the top-ranking restaurants use to describe their businesses:
Once you have the list, it’s time to narrow down the keywords to a more specific list of keywords.
You can do this by using a keyword research tool, such as Ahrefs.
The Ahrefs tool will allow you to enter the keywords that you’d like to target, and then it will show you the related keywords related to those.
You can then get a list of the top-ranking keywords, along with the competition for each keyword.
You can then use the “Keyword Magic Tool” to find more specific keywords to target:
- Local SEO rankings
It’s important to have a good idea of where your site ranks for your target keyword.
When it comes to local search, there are a number of different ranking factors to consider.
Most local ranking factors are out of your control, as they are mostly based on Google’s algorithm and the specific nature of your queries.
However, understanding the overall local SEO ranking factors is still important.
In order to do this, you need to have a good understanding of the local ranking factors.
A basic understanding of these ranking factors is that:
- Google can only show you one result per page when it comes to local search results.
- Local search results are generally more relevant.
- Local search results are usually based on the location of the person searching.
- The SERPs are more likely to include your primary keyword.
As a result, your local SEO rankings are more likely to be influenced by the keywords you target.
If you have a local SEO strategy, then you should be focusing on getting as many of these ranking factors in your favor as possible.
As the best way to do this is to use the reverse image search function.
Off-page SEO is the process of optimizing your website to attract more links and build authority.
The main off-page factors to consider are:
- Broken links
- Content creation
Backlinks are a link from one website to another. They are a common off-page SEO factor.
The main purpose of backlinks is to help Google and other search engines understand the authority of the website that is linking to yours.
The higher the number of backlinks to your site, the more it will be seen as an authority in its niche.
However, this isn’t always the case.
Remember that the main purpose of backlinks is to help other websites understand the authority of the linking website, so if the linking website is not authoritative, then it won’t help any SEO.
Broken links are links that no longer work.
This is a common off-page SEO factor.
As a result, the linking website has no links pointing to them, and they are no longer visible in the search results.
In most cases, broken links are not just one-off issues that you can fix through your website’s maintenance or technical SEO.
For example, you need to make sure that you are regularly checking for broken links on your website.
Your website’s maintenance should include the following:
- Make sure that every page of your site is linked to every other page.
- Check the links on every page of your site.
- Ensure that all backlinks to your site work.
Content creation is the process of creating new content on your website.
Content creation is a common off-page SEO factor.
As you should always create new content if you are to maintain your authority.
The biggest off-page SEO factors are:
- Backlink strategy
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