Digital marketing verticals

Digital marketing is a broad topic, but there are some specific verticals where you can find the most value.

We’ve put together a list of these verticals to help you discover the different kinds of digital marketing you can explore.

1. E-commerce

E-commerce represents the largest segment of the digital marketing landscape, accounting for more than 50% of digital ad spend in the US. In 2021, e-commerce is set to grow by 67% and reach $1.6 trillion.

E-commerce is an extremely broad topic, but it doesn’t mean you can’t make it work for your business. You can focus on improving your e-commerce conversion rates, optimizing your site to improve load times and making your checkout process as seamless as possible.

2. Healthcare

Healthcare is a broad industry, but you’ll find that it’s one of the most competitive verticals. It’s no wonder, as people are constantly searching for the best healthcare deals and the right healthcare professionals.

Healthcare marketing can be complicated, and there’s a lot of ground to cover when it comes to marketing your healthcare practice. If you’re looking to grow your practice, it’s important to consider targeting patients who are still actively looking for a healthcare provider, as this will help you build a long-term relationship with them.

3. Finance & insurance

Finance and insurance are a good place to start your digital marketing. As a general rule, most small business owners don’t have the budget to compete with the big boys, but digital marketing can help you to reach the same audience with a much smaller investment.

4. Food & beverage

With the popularity of food and drink, digital marketing can be a great fit for any business that makes a significant part of their business out of the kitchen.

When you’re selling food and drink online, it’s not just about attracting new customers, it’s about attracting the right ones. Customers may be willing to pay more for the same products if they believe you can deliver on your promises.

5. Real estate

Real estate is a highly competitive vertical that can be hard to break into, but that doesn’t mean you can’t invest in digital marketing to help you do it.

With digital marketing, you can reach a new audience by targeting the right age demographic and geographic location. It’s also an excellent way to attract long-term leads.

6. Fashion

Fashion is another industry in which your business can make a dent by investing in digital marketing. With so many different styles of clothing and so many different brands, it’s always a good idea to have a consistent look and feel.

You can also expand your business by partnering with other fashion brands, which can help you reach a new audience of interested customers.

7. Travel & hospitality

Travel and hospitality are another highly competitive industry, but they’re also a great place to start your digital marketing. There are some people who are willing to pay more for travel, and it’s a great way to expand your business.

You can also run a digital marketing campaign to show off your location, build a reputation, and increase your customer base.

8. Technology

Technology is a great vertical for digital marketing. You’ve probably heard about companies like Uber, Airbnb, and Slack, but there are other businesses that are more niche.

These companies have a focus on technology, and they have a large user base that is more willing to pay for a product or service that helps them accomplish a particular goal.

Take a look at this digital marketing example from the travel industry.

9. Non-profit

Non-profits are another great vertical for digital marketing because they have a lot of support and resources. They have an active and engaged community, and they can help you create a lasting impression with potential donors.

They can also help you market your organization by creating social media campaigns and creating content that is aligned with your cause.

10. Insurance

The insurance industry is a great marketing vertical, as it is easy to understand and easy to sell. You’ll typically find that insurance is a lot cheaper than other product lines, making it a great option for your marketing strategy.

11. Finance & accounting

Finance and accounting are a great option for marketing for a few reasons. First, they’re easy to understand.

You can understand how much money is going to your business, what your financial goals are, and how your company is doing.

Second, your customers are looking for information, and they’re looking for guidance. Financial and accounting information is often the first thing people look for when they’re looking to make a deal with a company, and they’re willing to pay for it.

12. Other

Digital marketing is a big topic. However, some other industries don’t benefit as much from digital marketing.

If you’re just starting out, it might not be worth your time or budget to devote to digital marketing, but if your business continues to grow, it’s a good idea to make a digital marketing investment as you gain more experience.

13. Home

There are many different types of businesses that can make a digital marketing investment, but home remodeling, home services, home improvement, and home decor are a few of the most popular.

One of the more popular digital marketing options for home businesses is home security cameras. You can install a camera in a window or on the exterior of your home, and you can monitor it remotely. There are several different types of cameras you can choose from, but many of them will integrate with the internet, allowing you to create a customer base.

14. Automotive

Automotive is a popular niche for digital marketing, as it’s a great way to reach a new audience. You can reach someone who’s already looking for a car insurance policy or a cheap car insurance quote.

Automotive is also a good place to start for digital marketing if you’re looking to expand your business. You can start by expanding your website. Then, you can expand your reach by creating social media content and using marketing automation software.


Digital marketing is a huge topic, but there’s no shortage of opportunities to make it work for your business.

If you are just starting out, it might be a good idea to focus on the fundamentals. If you’ve been around for a while, you’re probably familiar with the most common digital marketing strategies, and you should have a good idea of the strategies you should consider for your own business.

Digital marketing should be an ongoing investment. If you’re looking to grow your business, you need to be willing to put in the resources to make it work for you.

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