To get the best leads possible, you need to know how to convert them from your website visitors to your potential customers. That’s why learning how to build a dental lead generation strategy is essential for the success of your business.
We’ve put together this guide to help you learn how dental lead generation works and how you can use it to generate more website visitors and dental leads.
What is dental lead generation?
Dental lead generation is the process of getting website visitors to register to receive a free dental consultation or treatment plan.
The most common types of dental lead generation are:
- Free print out offer
- Free sample offer
- Free dental kit
- Free consultation offer
- Free appointment offer
- Free whitening offer
The key to dental lead generation is to create a unique offer that is exclusive to your business and is clearly different to your competitors.
In this guide, we’ve broken down how to build and run a dental lead generation strategy.
How to generate dental leads?
There are a number of ways you can generate dental leads, the most popular being through online and mobile phone surveys.
On-site and off-site strategies are also effective in generating dental leads, including:
- Website lead generation
- Email marketing
- Blog posting
- Social media marketing
- Social proof
- PPC (pay per click) advertising
- Event marketing
- Direct mail
If you’d prefer to learn how to use each of these tactics to generate dental leads, then read on to find out how.
Online and mobile phone surveys
The most effective way to generate dental leads is through online and mobile phone surveys.
You can use these surveys to generate dental leads by asking your website visitors for their personal information, such as:
- The name of their dentist
- Their dental insurance information
- Their contact details
- Their general details, such as their age and gender
- Their dental habits and dental history
You can also ask your website visitors to complete questionnaires before they receive your free offer, and you can use that information to grow your dental lead list.
For example, if you run a cosmetic dentistry practice, you can ask your website visitors to complete a questionnaire before they receive your free complimentary whitening treatment plan.
When you have your free whitening treatment plan, you can offer the same whitening treatment plan to all your website visitors.
Once you have your free whitening treatment plan, you’ll want to make sure you segment your whitening treatment plan into different offers.
For example, you can offer the same free whitening treatment plan to different age groups, such as those over 55, and those aged between 40 and 55.
How to run an online or mobile phone survey?
To run an online survey, you can use either an online survey platform or an online survey tool.
Online survey tools allow you to quickly design and run an online survey on your website.
For example, you could use Survey Monkey, Mailchimp, or Qualtrics to build an online survey.
Once you’ve built your online survey, you’ll want to use an online survey tool to run your online survey.
On the other hand, to run a phone survey, you’ll need to use an online survey tool to collect the information required.
For example, you could use Google Surveys or Hotjar to run your phone survey.
Once you’ve completed your survey, you’ll want to add that information to your website, so your website visitors can access your dental lead generation offer.
You can also collect the information needed from your audience through apps, such as the Apple Watch and the Google app.
This information can then be used to segment your free dental lead generation offer and to generate more dental leads.
Email marketing is one of the most effective ways to generate dental leads.
You can use email marketing to inform your audience about your new dental lead generation offer, such as:
- The launch of your new dental lead generation page
- A new blog post
- A new dental lead generation offer
Here’s what an email marketing campaign might look like.
You can also send a follow-up email to your existing website visitors and dental lead list, asking them to complete a questionnaire to get their free dental lead generation offer.
How to use email marketing to generate dental leads?
When you send an email campaign to your existing audience or to your existing dental lead list, you’re asking them to respond to your offer by completing a questionnaire.
If you’re using a survey tool, then you’ll have the option to send a reminder email, which will provide you with the results of the questionnaire so you can update your offer accordingly.
If you’re using an email marketing platform, then you can either send a single email campaign to your existing audience or to your existing dental lead list, or you can send a series of emails over a period of time.
With a series of emails, you can use the results of the first email to inform your next email campaign.
For example, you could send a series of emails to your existing audience to inform them of your new dental lead generation offer.
If you’re using an email marketing platform, then you can also add an offer to a recurring email campaign and set up automation rules to send the email campaign at a specific time.
PPC (pay per click) advertising
PPC (pay per click) advertising is a key way to generate dental leads.
With PPC, you pay every time a user clicks on your ad.
The bottom line
When you generate new dental leads, you can generate new patients, so you’ll want to use a good strategy to grow your dental lead generation.
If you use the tips and strategies in this guide, you’ll be well on your way to generating new dental leads.
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