One of the biggest misconceptions out there is SEO is a year-long process that will take 5 to 10 years to build a successful online strategy. That is simply not true it is a short term process that can be implemented with the right planning, strategies and implementation.
SEO is not a long term practice, but a short term effort, that can be implemented during that time period to improve your website’s rankings in search results.
To successfully implement a SEO strategy, you will need to have a strategy and a plan. Once you have a strategy, you can implement it through the implementation of effective on page and off page SEO strategies.
SEO is an evolving practice, and it changes from time to time.
A few points to remember about SEO:
- SEO is a long term process
- SEO is a short term process
- SEO is a process not a product
- SEO is a practice not a skill
What is SEO?
SEO (Search Engine Optimization) is the process of getting your website to rank higher in search engine results pages (SERPs) for keywords and keyphrases related to your website.
There is no’secret to SEO’ (or any other type of marketing) it is entirely based on the fundamentals of search engine optimization.
SEO is a foundation that you can build upon to grow your business by increasing the visibility of your website in search results with the intent to convert visitors into buyers.
There are no guarantees, but SEO is a low risk, high reward proposition in the world of online marketing.
How SEO works?
The basic formula to optimize your website for organic search is as follows:
- Analyze your existing website from an SEO perspective
- Review your current SEO performance
- Build on the foundation of your SEO strategy
- Implement the tactics that improve SEO performance
Let’s break down the above formula step by step.
1. Analyze your existing website from an SEO perspective
In order to understand the foundation of your website and how it compares with your competitors, you should perform an analysis of your existing website.
Here are some key areas you can analyze to determine your SEO performance.
- Keyword rankings
- Site speed
- Mobile friendliness
- Site architecture
- Content quality
- Off-page SEO
- Backlink profile
- Competitor analysis
With your search engine optimization strategy in place, you will be in a better position to start identifying areas that can be improved to help your SEO strategy.
2. Review your current SEO performance
Once you have identified the areas in which you can improve your SEO performance, it’s time to review your ranking position data.
This can be an important step in identifying gaps in your SEO strategy and areas in which you can improve.
Here are some key areas you should review to determine your SEO performance:
- Organic traffic
- Organic search rank
- Local citations
- Mobile friendly
By reviewing your SEO performance data, you can identify areas of opportunity to improve your SEO strategy and start implementing tactics that will improve your SEO performance.
3. Build on the foundation of your SEO strategy
Once you have reviewed your SEO performance data and identified areas to improve, it’s time to build on your SEO strategy.
It’s important to understand that SEO is a long term process, and sometimes SEO is a slow process.
But, implementing a sound SEO strategy and implementing tactics that improve your SEO performance is a great way to get started.
There is a tremendous opportunity in SEO, but if you want to get started there is a few things you need to keep in mind.
- Develop a long term SEO strategy
- Implement the right tactics for each stage of your strategy
- Review and adjust your SEO strategy
- Continue to review and adjust your SEO strategy over time
- Continuously review and adjust your SEO strategy
Building on the foundation of your SEO strategy, you can begin to implement tactics that will improve your SEO performance.
A few tactics to consider implementing that will improve your SEO performance are:
- Title tags, meta descriptions, and H1 tags
- Meta tags: keywords, breadcrumbs, alt tags, URL, title tag, and description
- Internal links
- Redirecting external links to your homepage
- Optimizing images and videos for SEO
- Schema markup
By reviewing and refining your SEO strategy, you can continue to improve your SEO performance.
Key Performance Indicators (KPIs)
Now that you have a strategy in place and have reviewed your SEO performance, it’s time to look at key performance indicators (KPIs) to measure the success of your SEO strategy.
KPIs are a set of performance indicators both quantitative and qualitative used to monitor the progress of your SEO strategy.
There are many KPIs you can consider to monitor your SEO strategy, but here are a few to consider for your SEO strategy.
- Monthly SEO performance
- Monthly organic traffic
- Organic search traffic
- Link quality
Once you have reviewed your SEO performance, it is time to monitor the impact of your SEO strategy.
With the data you can compare your performance to your competitors.
What is the ROI of SEO?
When you talk to marketing professionals, they will often mention increasing the number of leads and sales, but don’t forget to consider the potential revenue generated through SEO.
SEO can generate revenue through many different avenues, but one of the most valuable is through Google Ads.
Let’s examine some of the ways SEO can generate revenue for your business.
How SEO drives traffic and leads?
The most important way SEO drives traffic and leads is through SEO click-through rate (CTR).
A click-through rate is the ratio of clicks to impressions. A high CTR is a good thing, because it means that more people are seeing your website and are clicking through to your site.
In order to understand the value of SEO click-through rate, you should consider the following:
- The number of clicks your website received
- How much time the user spent viewing your website
- The number of pages visited
- Conversion rate
- Profit potential
The best way to calculate the revenue generated from SEO is to multiply the number of clicks by the cost of the click.
For example, if a user clicked through to your website on 100 pages and is spending 300 seconds viewing the website, the user would generate $300 in revenue.
The average click-through rate for a PPC campaign is 1.5 percent. So, if you have a total of 600 clicks, your SEO campaign would generate $600 in revenue.
When you consider the conversion rate, which is the number of people who took the desired action after clicking on your website, you can calculate a value based on the average cost of a conversion.
For example, if the average conversion cost is $100 and the average conversion is 1 percent, which is an average of 1 user, you would have a value of $100.
A high conversion rate is a good thing, because it means that more people are going to convert.
A high conversion rate is a sign of higher engagement, which means more people are spending more time on your website and getting more value from your content.
SEO can generate a lot of leads for your business, but you need to think about the potential revenue.
When you calculate the revenue generated from SEO, it is important to consider the ROI of SEO.
If you have access to data, Google Analytics is a great way to determine the ROI of SEO.
Google Analytics allows you to set up goals and track how your traffic is performing.
With Google Analytics, you can track everything from how many people visit your website, how long they spend on your website, where they are coming from, what keywords they are using, and more.
With this data, you can analyze your SEO performance to see how much traffic you are driving to your site.
This data can also be used to determine the ROI of your SEO campaign.
How do you calculate the ROI of SEO?
Let’s say you have 100 visitors to your website and they spend 90 minutes on your website. You can then track how much money your SEO campaign generated.
You can use this information to calculate the ROI of your SEO campaign.
The calculation would look like this:
- In this example, the profit generated is $5,000.
So the ROI of your SEO campaign is $500. This is less than the $1,000 you would get from traffic without SEO.
SEO generates a lot of traffic to your website, but if you can’t measure the revenue generated, it is difficult to calculate the ROI of SEO.
To calculate the ROI of SEO, you would need to consider the following:
- The cost of a conversion
1. SEO is an ongoing process.
SEO requires constant maintenance, monitoring, and improving. Some of the ongoing tasks you can perform on your website include:
- SEO maintenance
- Website content optimization
- Technical optimization
- Link building
- Technical SEO
You should regularly audit your website to keep your SEO strategy on track.
It is important to keep in mind that SEO is a long-term strategy. It requires a lot of work from both a technical and an organic standpoint, and this is why it is so important to maintain a consistent, ongoing SEO strategy.
2. SEO is a long-term strategy.
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