Well, let’s start with the good news. In 2020, marketing jobs are expected to grow more than 15%, compared to the previous year.
This development is not only good for employers but also for jobseekers. It is because more marketing professionals are needed than ever, and the number of job openings in the field has increased.
Marketing jobs are highly responsible and require a lot of skills. The work schedule is very flexible, which means you can work from home and choose when and how many hours to work.
What skills are needed in an effective marketing job?
First off, let’s look at the skills that are needed in an effective marketing job.
1. Marketing skills
The skills listed below are the most important ones. When it comes to marketing jobs, these skills are the minimum requirements for marketing professionals.
- Basic interpersonal communication skills
- Communication skills
- Advanced internet and social media skills
- Customer relationship management
- Project management skills
- Writing skills
- Marketing concepts and techniques
2. Marketing technologies
The marketing technology tools you use for your marketing activities are crucial. These are the tools you use to analyze data, create content, track metrics, do research, and so on.
3. Writing skills
Writing in marketing is a skill that will be useful for you for many years to come. Writing content using the right structure, grammar, and writing style is a skill you cannot afford to skip.
A good marketing job requires a lot of writing skills, but it’s not enough. You need to have a good command of spelling and grammar.
4. Sales skills
This is one of the most important skills required for an effective marketing job. A good marketing job involves selling products and services to potential clients.
Marketing professionals also need to be able to communicate effectively with people. They need to understand what people are looking for, how to go about selling products and services, and how to make their products and services stand out.
5. Project management
The successful marketing professionals always know how to plan and execute projects. They also know how to deal with deadlines and manage the work of different departments.
Marketing professionals also need to be able to manage multiple projects simultaneously, communicate with different departments, build relationships with customers, and analyze the results of their marketing efforts.
6. Marketing technology
Marketing technology tools, such as Google Analytics, Microsoft Excel, Google Suite, and Google Data Studio, are crucial for a successful marketing job. These tools help you track your performance and analyze your data to understand what works and what doesn’t.
7. Social media and digital marketing skills
Marketing professionals need to be able to use social media and digital marketing skills. This includes using social media platforms, such as Facebook and Twitter, to build your personal brand and reach out to potential clients.
These digital marketing skills also include understanding the importance of social media, using it to distribute and promote your content. They also need to know how to use hashtags and find people for your brand to grow your social profiles.
8. Business writing skills
Business writing is also a skill you need to have in your marketing job. This includes writing letters to customers, articles, and advertisements.
9. Customer relationship management
A good marketing job requires a lot of customer relationship management skills. You need to manage the relationship with customers and clients. You need to know what customers want and how to go about delivering products and services to them.
10. Data analysis and management
Marketing professionals need to be able to analyze data and know how to make use of it. They need to know how to use tools, such as spreadsheets and databases, to analyze the data.
11. Social media marketing
Social media is becoming increasingly important in marketing. This includes using social media platforms to share content, manage your social media presence, and market your brand.
The digital marketing skills mentioned above in the previous section also include using social media platforms, such as Facebook, Instagram, and Twitter, to market your brand and grow your social channels.
12. Market research skills
Marketing professionals need to be able to learn and understand the latest marketing trends. They need to know how to use social media platforms, such as Facebook and Twitter, to research and stay updated with the latest marketing trends.
This includes using tools, such as Google Analytics, to track the performance of your marketing efforts.
13. Marketing analytics
The analytics skills listed above in the previous section also include using Google Analytics to understand how your marketing campaigns are performing.
14. Budgeting skills
Marketing professionals need good budgeting skills. They need to know how to create budgets for marketing campaigns, understand marketing costs, and know which marketing activities are the most profitable.
15. Graphic design skills
A good marketing job requires a lot of graphic design skills. This includes creating logos for your brand, creating marketing graphics, and developing images for your content.
16. Advertising and marketing management
Advertising and marketing management skills are also a skill you need to have in your marketing job. Marketing professionals need the ability to create marketing campaigns, understand their goals and objectives, and create content to achieve them.
17. Content creation skills
Content creation is also a skill that is needed in a marketing job. Marketing professionals need the ability to create and distribute content to your target audience, such as blog posts, social media posts, podcasts, videos, and more.
18. Technical skills for marketing
Marketing professionals also need the ability to perform computer operations and use technology. This includes data preparation, data analysis, and digital marketing software.
Now over to you
Marketing is a career that involves a lot of skills and a lot of knowledge. If you are interested in getting started in this career, you can find your niche in the following ways:
- Read marketing books, such as The Art of the Start by Ann Handley or How to Win Friends and Influence People by Dale Carnegie.
- Learn about marketing from online resources, such as Marketing Insider Group, MarketingProfs, and The Content Marketing Institute.
- Join an online marketing training and certification program like the Certified Content Marketer or the Content Marketing Institute.
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