Administered vertical marketing system example

This is the example of the marketing system used by the company “Zaslavsky Group” in the period from 2000 up to 2008.

The company was a pioneer in the field and it was also awarded with the “Excellence award” in 2001 and 2003.

The company was founded in 1994 and it was one of the pioneers in the industry and it was among the first to start the business in Russia, Germany, Poland, Ukraine, Turkey, Hungary, Switzerland, Austria, and in Czechia.

The company was involved in the development of the software, software development, marketing, Internet, travel, hospitality, and in other areas.

The company has about 15 000 employees and it was one of the leading companies in the field of the online market of Russia and CIS countries.

In 2004, the company received the prestigious award which is given by the President of Russia, and in 2006 the company received the award from the President of The Republic of Poland for “excellence in market development for Russia”.

In 2006, the company received the award for “Excellence in the field of online market development” from the President of Hungary.

In 2008, the company was again awarded with the “Excellence award” from the President of Russia for “excellence in the development of Internet advertising and online marketing”.

This is how the marketing system in the company was created:

The marketing system was created in the company by the development of software and the use of a system of advertising.

The marketing system was based on the following principles:

A) the development of a highly professional team of specialists who were well-versed in the field of marketing (artificial intelligence, marketing, management, law, IT, IT security, etc.)

B) the use of a system of advertising and the development of the website, the landing pages, the advertising, the advertising campaigns on the Internet, the social networks, the TV, and the printing of the flyers.

C) the development of programs for the computer network and the use of the Internet.

D) the development and use of the software for the Internet advertising, the online market research, the Internet marketing, and the Internet advertising.

E) the use of the Internet to the advertising and the development of advertising campaigns and the use of the Internet to search advertising.

F) the development and use of the Internet to the social networks and the development of the advertising campaigns.

G) the development, the use, and the integration of the software applications for the communication of the company.

H) the use of the Internet for the development of the online store.

The development of this system was carried out in the following phases:

A) the development and the testing of the software for the Internet advertising, the online market research, and the online advertising, the development of the advertising, the advertising campaigns on the Internet, the use of the advertising programs on the computer system.

B) the development and the testing of the software for the Internet social networks.

C) the development and the testing of the software for the online store.

D) the development and testing of the advertising programs for the advertising on the Internet.

E) the development and the testing of the advertising programs for the social networks.

F) the development and the testing of the advertising programs for the television.

G) the development and the testing of the advertising programs for the print.

H) the development and the testing of the advertising programs for the Internet.

The system was implemented in the following phases:

  • The development and the testing of the advertising program for the Internet.
  • The development and the testing of the advertising program for the television.
  • The development and the testing of the advertising program for the print.

As a result of the implementation of the marketing system, the company started to grow steadily, and it was able to achieve the stable growth in terms of revenue and profit during the period of the implementation of the system.

The company developed its business in the following directions:

1. to develop the software for the advertising (ads on the Internet, on the computer system, on the social network, on the TV, and the print).

2. to use the Internet and the Internet advertising to the social networks.

3. to use the Internet and the Internet advertising to the TV.

4. to use the Internet and the Internet advertising to the print.

5. to develop the advertising campaigns on the Internet.

The development of the advertising system and the development of advertising campaigns on the Internet, the TV, and the print were carried out in the following ways:

A) The development and testing of the advertising programs for the TV and the print.

B) The development and testing of the advertising programs for the Internet.

C) The development and testing of the advertising programs for the social networks.

The development of the advertising system was carried out in the following directions:

1. The development and testing of the advertising programs for the Internet.

2. The development and testing of the advertising programs for the TV.

3. The development and testing of the advertising programs for the print.

4. The development and testing of the advertising programs for the social networks.

The development and testing of the advertising programs were carried out in the following types of ways:

A) The development of the advertising programs for the TV and the print.

Advertising on the Internet The development, the testing, and the implementation of the advertising programs on the Internet.

Advertising on the computer system The development, the testing, and the implementation of the advertising programs on the computer system.

Advertising on the social networks The development, the testing, and the implementation of the advertising programs on the social networks.

The takeaway

The development, the testing, and the implementation of advertising programs on the computer system are the most effective ways to promote the business.

As a result of the implementation of the advertising system, it was possible to achieve the stable growth in terms of revenue and profit during the period of the implementation of the system.

The system was implemented in the following ways:

  • The development, the testing, and the implementation of the advertising programs for the TV and the Internet.

Images by Freepik

Generated by AI

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x