Facebook is arguably the biggest social media platform. It has a huge user base of over 1.7 billion users.
To make your affiliate marketing marketing strategy successful you need Facebook ads. There are many Facebook ad types, such as:
- Instagram ads
- Facebook live ads
- Facebook video ads
- Facebook shopping ads
- Facebook carousel ads
- Facebook ads for video games
- Facebook ads for product ads
If you are not sure how to create a successful Facebook ad, then you can use our step by step guide (below).
However, to make the most of your Facebook ads, you need to know how to optimize your ads to get the highest conversions. That’s why we have created this article to help you increase your Facebook ad CTR.
If you feel like you need help with your Facebook ad CTR or Facebook advertising, then you can ask us any of the questions and we will reply as soon as possible.
What is the Facebook ad CTR?
The conversion rate of the Facebook ad is called the conversion rate. The conversion rate is calculated using two formulas:
1. Conversion Rate = (Total number of clicks on Facebook ad / Total number of clicks on all the ads combined) x 100
2. Conversion Rate = (Total number of clicks on Facebook ad / Total number of clicks on the Facebook campaign) x 100
However, we don’t want to just focus on the number of clicks per ad. We also want to take into account the number of clicks per campaign.
You can see the difference in the number of clicks per ad and that of a campaign here:
The average conversion rate for an ad on Facebook is 3%. However, it can be as high as 25%.
For example, let’s say you are running a Facebook campaign for a Facebook page and your campaign has a conversion rate of 6%. The conversion rate of your ad campaign is then 3% (6% x 100).
So, the average conversion rate for your ad campaign is 3.3% (6% x 100).
However, the number of clicks that you get for that ad campaign is 6,000.
The conversion rate for your ad campaign is 3.3% (6,000 x 100).
If you want to know the conversion rate of your campaign, then you can use the formula:
Conversion Rate = (Number of clicks on Facebook ad / Number of clicks on Facebook campaigns combined) x 100
Now you know the average conversion rate for your Facebook ad campaigns.
How to increase your Facebook ad CTR?
Now that you know the average conversion rate for your ads, you need to increase it.
However, to increase your Facebook ad CTR you need to do the following:
- Choose the right campaign objective
- Optimise your creative
- Optimize your ad copy
- Optimize your ad images
- Choose the right ad format
- Choose the best ad type
Choosing the right campaign objective
The campaign objective is the reason behind your ads being shown. When you run ads on Facebook, you can choose between several campaign objectives:
- Brand Awareness
- Lead Generation
Facebook has several ad objectives, but we are going to focus on the ones that are most relevant for an e-commerce store. The top five campaign objectives are:
- Video Views
- Website Traffic
For example, if you run a Facebook campaign for a Facebook page, then you will probably want to use the Video view campaign objective.
Choosing the right ad creative
Ad creative is what you show your audience when they scroll through your Facebook ad. It is made up of the images, videos, text, and any other elements you want to display in your ad.
Facebook ad creative is made up of three components: the image, the video, and the text.
We want to make the most of our ad creative by only using the components that matter.
Optimising your creative
The first step is to optimize the ad creative.
Your ad creative is what people see when they scroll through your ad. You can make it attractive by using Facebook’s built-in tools:
- Customize your images
- Optimize your video
- Optimize your text
Optimizing your video
The video is a key part of your ad creative. If you want the viewers to watch your video ad, then you need to make sure that your video is engaging and visually appealing.
You can check your video ad’s score with the Facebook Ad Manager. You can also use the video optimization tool to check the video’s length, the quality of your video, and your video dimensions.
Optimizing your text
The text in your ad creative is what you show people when they scroll through your Facebook ad. That’s why you need to make sure that your Facebook ad text is friendly and engaging.
The text is the text shown in your ad. It is made up of 50 words, but if you want to increase your CTR you can write more words in your text.
The Facebook Ad Manager lets you change the length of the text in your ads. You can also add words to your Facebook Ad text.
When you change the length, you might need to rewrite the text. For example, if you change the length of your ad text from 250 words to 300 words, then you will need to rewrite the text.
The Facebook Ad Manager also lets you change the length of the text based on the length of your ad, which means you can optimize your Facebook ad text even if you do not have a lot of text in your ad.
Over to you
Now you know how to increase your Facebook ad CTR. You can make the most of your Facebook campaign by focusing on increasing your ad creative and your Facebook ad text.
If you want to increase your ad CTR, you should use the tools in the Facebook Ad Manager to optimize your Facebook campaign.
Facebook Ad Manager is an amazing tool that lets you optimize your Facebook ad.
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