I’ve got a few ideas I’d like to share with you that are based on a little-known, yet hugely popular, marketing tool: analogy examples in advertising.
An analogy is a comparison between two things and using a similar concept.
I’m sure you’ve heard of the term ‘analogy’ in advertising before, either in the context of a brand, product or service but more often in the context of a marketing campaign.
Using a creative concept to compare two things, and then creating a piece of content or a campaign that uses those two things in a similar way, is a great way to get your message across.
An example of an analogy example in advertising
The best place to find analogies in advertising is a creative concept that uses elements or concepts that the audience will often relate to, and are similar in some way, shape or form.
This can often be used in a short, snappy ad campaign to introduce a brand new product, or a new, updated version of an existing product.
As an example, I’ve used the term ‘analog’ in a few examples throughout this post.
Adidas is a brand with many different styles and products, including shoes, clothing, handbags, and more.
If you look at their main advertising campaign that launched in 2011, you’ll see a number of ads that use the concept of a’sportswear analog’.
In this example, Adidas used a simple graphic of the sportswear brand, with a line drawn across the middle.
We can then assume that Adidas are trying to relate to the idea of a sporty, casual look, as opposed to the more formal, sporty look of a running shoe.
Adidas have recently updated this concept to include a more casual look.
They released their new campaign, ‘Analog 4.0’, based on the idea of a more casual look.
This meant that instead of a simple line, Adidas now used a circular line with the word ‘analog’ and an arrow pointing upwards towards the Adidas logo.
This new campaign has a slightly more’semi-casual’ look to it, making it more appropriate for a casual lifestyle.
The video for the campaign was also updated.
In this example, Adidas have used a line graphic, using the word ‘analog’, and changed the colour to be more’semi-casual’.
The new video is just a little longer, and more visually appealing than the previous one.
This new campaign has a more suitable feel for a casual lifestyle.
Another example of an analogy example in advertising
The other example I’d like to share with you is the Coca-Cola campaign that launched in the UK in 2014.
The idea behind this campaign was to create a campaign that would draw parallels between the UK and US, to show how the two countries are similar.
The campaign started with a simple graphic of the Coca-Cola logo.
This was then accompanied by a simple statement.
The ad then shows a map of the United States, with the word ‘US’ and a Coca-Cola logo and a line.
This new graphic shows the similarities between the UK and the US:
In this example, the UK has the word ‘United’ and a line.
You can then assume that the UK is similar to the US in its approach to Coca-Cola, and that the words ‘United’ and ‘United Kingdom’ are related to Coca-Cola, as well.
This campaign is a simple example of an analogy in advertising, that uses a simple graphic and a simple statement.
The campaign is a simple example of a product and campaign that uses an analogy in advertising.
Using these two examples as a starting point, you can see that the key to using an analogy in advertising is to use a creative concept.
This creative concept should relate to the audience and be similar to the product or service you’re advertising.
Once you’ve worked out a creative concept that you feel fits all the requirements, it’s time to start creating a campaign.
An example of a campaign using an analogy in advertising
I’ve said before that one of the key things to remember about creating a successful campaign, is to create a campaign that you can’t resist.
This means that it’s important to work on your creative concept, and then work on the campaign itself.
An analogy should fit in with the creative concept, and this means that you need to be very careful with your campaign.
You need to ensure that you’re always going back to the creative concept and keeping a close eye on how the campaign fits in to the campaign.
This is the key to creating an effective advertising campaign, and this is one of the key reasons that some don’t succeed.
When you do this, it’s usually very easy to create a successful campaign.
If you’ve ever created an advertising campaign, you will know that it’s easy to start with your creative concept, and then build up to a final campaign. This is because you’re keeping a close eye on the campaign, and ensuring that it fits the creative concept.
This is what I love about advertising.
If you can make the campaign fit with the creative concept, you’ll end up with an easy campaign to produce.
That’s one of the reasons that advertising often works very well:
- You can build up to a final campaign very quickly.
An example of an old ad campaign
Here’s another example of an ad campaign that was based on an analogy.
It was called ‘The Power of Words’.
Although I’ve used this example a couple of times in this post, this particular ad campaign was from the 1960s.
This campaign was used by the American television network CBS, and it’s a fantastic example of how a creative concept can be used to create a successful ad campaign.
The campaign was launched in 1960, and the idea was to use the word ‘power’ to appeal to the American public.
The campaign launched with a simple message.
The campaign then used a graphic of a woman with her hands on a power meter, with the words ‘Power of Words’.
Before the campaign, the idea was that the woman was wearing a black top.
This new graphic used a line, with the word ‘Power’ and an arrow pointing upwards.
The campaign was successful because the graphic was simple, but it still worked in a very effective way.
The campaign was very easy to create, and it took just a couple of days.
This campaign was a very simple campaign to create, and was successful in its aim.
Now over to you
The key to creating an effective advertising campaign is to use a creative concept, and then work on the campaign itself.
This is the key to ensuring that an advertising campaign works well.
When you can create a campaign that is simple, and fits in to the creative concept, you’ll have a campaign that is easy to create.
A good way to start out creating an advertising campaign is to work on a creative concept.
This is usually a very simple concept, and then you can use this to create a campaign that is easy to produce.
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