Email marketing automation tools let you create, implement, and update your automated email sequences.
You can connect your website to your email account to create an automated email sequence that sends a welcome email to new visitors and lets you respond to every email you receive.
For example, you can create an email sequence that automatically sends an email to anyone who signs up for your newsletter or completes a form.
Email marketing automation tools let you control the content of your messages, whether you use a subscriber list, a marketing database, or both.
You can create custom messages, such as a welcome email for new visitors.
You can also use the tools to create follow-up messages, such as follow-up email newsletters or a series of automated reminders.
You can even create a follow-up sequence to send a welcome message after someone purchases a product or makes a purchase.
These follow-up emails aren’t limited to your existing customers. You can use these emails to welcome new customers.
If someone downloads a whitepaper, you can send a follow-up email like “Welcome to the whitepaper. You can download it from this link.”
These automated email sequences are great tools to use in your email marketing strategy.
How to create a follow-up email sequence with email marketing automation tools
To create a follow-up sequence using email marketing tools, follow these steps:
- Connect your email marketing tool to your website
- Create an automated email sequence
- Add a trigger or condition to make your sequence trigger
- Update your sequence, as needed
Let’s talk about each step in detail.
1. Connect your email marketing tool to your business website
You can connect your email marketing tool to your business’s website to create a follow-up sequence.
To do this, log in to your email marketing tool, such as Mailchimp, Constant Contact or Campaign Monitor.
Then, click on the ‘Connect to your website’ button.
On the next screen, you’ll see a dropdown menu of options.
Click on ‘Add a new website.’
This will bring up a popup screen.
Next, select your website.
After that, you’ll see a form that asks for permission to use your business’s website.
Then, enter the information provided on the form.
When you’re done, click on ‘Connect to your website.’
Now you can start sending your follow-up email sequences.
2. Create an automated email sequence
To create your email follow-up sequence, follow these steps:
- Select the email template you want to use
- Select the email format
- Select the subscribers who are most likely to read your email
- Customize the content of your sequence
- Schedule your sequence
For example, you can send a welcome email when a new visitor signs up for your newsletter or completes a form on your website.
To send a welcome email, use a welcome email template.
To send a follow-up email after someone completes a form, use a thank-you email template.
To schedule your sequence, select ‘Create a new sequence.’
Next, enter your email marketing tool.
Then, select ‘Start a new sequence’ from the dropdown menu.
Next, specify the conditions that you want your sequence to trigger.
You can do that by choosing one of the following options:
Select ‘Click to send’ if you want to send the email immediately.
Select ‘Send when a condition’ if you want the email to automatically send when a certain condition is met.
For example, you can schedule your sequence for new visitors when they sign up for your newsletter.
If you want to send a follow-up email to anyone who completes a form, you can use the ‘Send when a condition’ option.
You can also use the ‘Send when an event occurs’ option to send a follow-up email after someone completes a purchase or makes a purchase.
6 ways to make your follow-up email marketing more effective
To make your follow-up email marketing strategy more effective, follow these six steps:
- Always check your subscriber list
- Make it easy to read
- Use a clear call-to-action
- Make your thank-you email clear
- Create a clear follow-up sequence
- Send at the right time
1. Always check your subscriber list
The best way to keep track of your subscribers is to make your email marketing automation tool more user-friendly.
That way, you can easily check and update your subscriber list.
If you use a subscriber management tool, such as Mailchimp, Constant Contact, or Campaign Monitor, you can easily check and update your list.
Mailchimp has a list of features that let you track your subscribers.
For example, Mailchimp has a ‘Automatic list updates’ feature that lets you update your list whenever there’s a new email.
Constant Contact has a ‘Subscriber email updates’ feature that lets you update your list whenever you receive new emails.
Campaign Monitor has a ‘Automatic list updates’ feature that lets you automatically update your list every time you receive a new email.
2. Make it easy to read
A good email follow-up sequence should be easy to read.
That way, you can easily understand the content of your email and what to do next.
A good follow-up sequence is also a good reminder to your subscribers to stay subscribed.
To make it easy to read, make sure you use bullets and short sentences to focus on the main points of your email.
3. Use a clear call-to-action
A call-to-action (CTA) is a button or something else that tells your readers what to do next.
For example, the button ‘Sign me up’ in this email makes it clear that they need to sign up for your email list.
4. Make your thank-you email clear
A follow-up email is a good opportunity to thank your subscribers.
To make your thank-you email clear, do the following:
- Make it short and to the point.
- Put the main message at the beginning.
- Tell your subscribers what to expect.
- Explain why you’re sending the follow-up.
- Remove unnecessary words.
- Be polite.
5. Create a clear follow-up sequence
To create a follow-up sequence that’s clear enough to read and easy to understand, follow these steps:
- Customize your message
- Schedule your follow-up sequence
- Choose your trigger
- Create your email trigger
- Customize your email content
- Put your follow-up email sequence on autopilot
1. Customize your message
To make your follow-up email clear enough to read and easy to understand, follow these steps:
- Keep your message short and to the point.
- Make it clear what you want your customer to do.
- Include a clear call-to-action.
- Be clear and concise.
- Use bullet points.
- Make it easy to read.
- Make your list of subscribers accessible.
- Use colors that make your email stand out.
2. Schedule your follow-up email sequence
To make your follow-up email sequence easy to follow, you can schedule it.
To schedule your follow-up sequence, follow these steps:
- Select your trigger
- Customize your email trigger
- Add your conditions
- Edit your sequence
- Make your sequences trigger
To schedule your sequence, follow these steps:
- Select your triggers
To select your triggers, follow these steps:
- Choose ‘Click to send’ for a ‘Send immediately’ action
- Choose ‘Send when a condition’ for a ‘Trigger when a condition is met’ action
- Choose ‘Send when an event occurs’ for a ‘Trigger when an event occurs’ action
To select your conditions, follow these steps:
- Choose your conditions
- Choose your actions
- Add or remove the actions
- Edit your conditions
After selecting your triggers, your email will be sent whenever your triggers are met.
The bottom line
Your email marketing automation tool should help you send beautiful emails. It should also help you create a follow-up email that is easy to read and understand, and has a clear call-to-action. These features make follow-up emails more effective.
When you’re building your email marketing automation tool, keep these best practices in mind:
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