When I first landed in the “ad copywriting” realm of marketing, ad copywriting was a very new thing. Since then, it has become a very, very different and exciting field.
In fact, ad copywriting is one of the most exciting and lucrative “job” types out there. In terms of money, it makes more money than any other career out there.
That said, copywriting has a few problems that can make it a very difficult career to find success in.
It’s hard to write a “good ad copy”
Writing good ad copy is not easy. In fact, some of the biggest copywriting mistakes have to do with grammar, punctuation, and writing “for the sake of writing.”
If you find your copywriting skills lacking, it can be difficult to pick up.
If you can’t write copy that sells, it may be a sign that you’re not a good copywriter.
Your best copywriting skills may not be what you think they are.
It takes practice to become good at ad copywriting.
You may come across as “cold” when you first start out. As an ad writer, you will need to be “warm” to get your stuff in front of people who want your stuff.
You will need to come across as a “real person” when writing ad copy that sells.
Ad copy can’t be “copy and paste”
You can’t just “copy and paste” your ad copy into your email and expect it to work.
The goal of ad copywriting is to get your ad in front of the right people, using the right words.
It’s not about “looking good.”
It’s all about understanding your audience and writing ad copy that makes sense to them.
There are no shortcuts to ad copywriting success. If you don’t work hard and put in the time to get better, you may not even be able to write ad copy that sells.
It can be hard to know when to stop writing
When you write ad copy, you’ll need to determine when to stop writing.
If you keep on writing ad copy, you’ll probably end up spending way too much time on each ad.
At that point, you’ll probably be burned out and will stop writing.
So, in a sense, ad copywriting is a “creative” industry. It’s a “work in progress.”
It’s a “work in progress” because it’s hard to see “results” for a while.
In an ideal situation, you will see “results” right away.
That’s because you’re writing ad copy that sells.
The best ad copy is the ad copy that gets you the results you want.
One of the best ways to tell if you’re doing a good job is to see if your “cost per click” goes up.
If it does, then it means you’re doing something right.
If it doesn’t, you need to put in more time to fix what’s wrong.
It’s a “work in progress” because you’ll need to continue to practice ad copywriting.
If you’re really good, you can probably write ad copy that sells on your first try.
As you get better, you’ll be able to write ad copy that sells without practice.
However, if you haven’t been writing ad copy in awhile, you’ll need to continue to practice.
You can’t count on getting results right away. You’ll have to put in the work to get better.
Ad Copywriting vs. Email Copywriting
A lot of people confuse ad copywriting and email copywriting. There are a lot of similarities between the two.
However, there are some important differences.
Email copywriting is all about “customer delight.” A lot of people have gotten burned out writing email copy.
If you’re looking for good copywriting jobs, email can be a good place to start.
It can be a lot of fun to write email copy. You can get creative with words.
You can get creative with words.
However, if you’re looking for success in ad copywriting, email can be an “easier” place to start.
Ad copywriting is all about getting people to take action.
Email can be a great way to encourage people to take action. However, it can also be a little spammy and annoying.
It can be hard to come up with copy that gets people to take action.
Ad copywriting is all about getting people to take action. You don’t want to annoy people.
It’s hard to do effective ad copywriting in email.
Most people don’t like being spammy.
The goal of email copywriting is to get people to do something, whether it’s buy something, take a specific action, sign up for a service, etc.
That’s why email copywriting is easier for beginners. It’s more “user-friendly.”
It’s easier for beginners.
However, that doesn’t mean you can’t write ad copywriting emails.
When you’re writing ad copywriting emails, you’ll need to put in the work to get better.
Ad copywriting emails are an “easy play” for the beginning copywriter. You can write emails that get people to take action.
Ad copywriting is a “work in progress”
When you’re starting out as an ad copywriter, you need to put in the work to get better.
You don’t want to start writing ad copy without putting in the hard work.
You need to work hard to get better at ad copywriting. You need to practice.
You need to practice ad copywriting.
You can’t count on being a “good” ad copywriter. You’ll need to put in the work to be a “great” ad copywriter.
Ad copywriting is not a get-rich-quick scheme. It’s a “work in progress”
If you don’t put in the work to get good, you’ll never see results.
You’ll never see results.
However, you will learn by putting in the hard work. And, that’s a lot of fun.
Ad copywriting is a long process with many steps.
Many people think that they can just start writing ad copy without putting in the work.
And, they think that they can be good at it in a few days or a week.
That’s a mistake.
The goal of ad copywriting is to be good. You should expect to take a long time to be good.
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