1. Find out where your traffic comes from.
2. Use the traffic source report to find out how many visitors your site gets.
3. Understand which of these sources converts the most visitors.
Organic traffic is the most important traffic source for any website. It’s the traffic you usually get by typing the URL into your browser.
You can access the Organic traffic report in the Traffic Sources section of Google Analytics.
To get here, login to your Google Analytics account, navigate to Acquisition > All Traffic > Site Content > Landing Pages.
You’ll see a chart that shows the top landing page’s Organic traffic. Click on it, and then export the report.
Don’t worry about what kind of traffic your site receives. You can get a better sense of your traffic by looking at the top landing pages.
Organic traffic is still very important for most sites and is an important element of your business’s overall performance. However, it’s important to be aware of the sources of traffic.
To do this, click the View source button on any of your landing pages. This will show a list of the landing pages that Google found in the SERPs when the page was crawled.
You’ll see that all those pages are generated by organic traffic. You can also find a list of the pages that are driving traffic from direct traffic.
Next, scroll down to the paid traffic section of the report and click on the View source button again. You’ll see the list of the pages that are generating traffic from paid advertising.
Again, you’ll find that all your organic traffic is generated from these two sources.
You may get a list of pages that are driving traffic from other sources, but this doesn’t mean those pages are bad. In fact, they may be good sources of driving traffic to your site.
Just know where your traffic sources are coming from and if you’re driving traffic from a bad source, you can work to clean up your site to improve the overall traffic.
Note that you can’t see the source of traffic in your organic traffic report. You’ll get the same source of traffic regardless of where you’re getting it from.
But, you can see the source of traffic in the Traffic Sources section of the main Google Analytics page.
3. Understand which sources produce the best traffic
When you’re running a website, it’s important to understand where your traffic is coming from. It’s also important to understand the best traffic sources so you can drive the most valuable traffic to your site.
To do this, click the View source button on any landing page. You’ll see a list of the pages Google discovered in the SERPs.
Look at the sources that drive the most traffic. You’ll see a list of your top landing pages with the most referrals and organic traffic, and the most organic traffic.
Don’t worry about the total number of referrals. You can get a better sense of the traffic sources your site is getting from by looking at the top landing pages.
To do this, navigate to the Traffic Sources section of your Google Analytics account. Then click on the View Source button to see the top landing pages from each source.
Now you have a better idea of the sources that are driving the most traffic to your site.
You’ll also find a list of the top referral sources, and you can use this information to make decisions about the best way to drive traffic to your site.
4. Look at your conversion rates
The average conversion rate is the percentage of visits to your site that result in a sale, lead form submission, sign-up, registration, or whatever outcome you want to measure.
To get your conversion rates, go to Acquisition > All Traffic > Site Content.
Then click on the Traffic Sources section to see your average conversion rates.
It’s important to know the conversion rates of your traffic sources to make sure the traffic is valuable.
Look at the sources that drive the most conversions and work to make these sources as valuable as possible.
5. Review the average sessions
The average session duration is the average amount of time that visitors spend on your site. This can be an important metric for getting a better sense of how your traffic is converting.
To find your average sessions, go to Acquisition > All Traffic > Site Content.
Then click on the Traffic Sources section.
If you see a list of these session durations, you’ll see where your traffic is coming from.
You can also look at the Conversion Rate and the Average Session Duration to get a better sense of the sources driving your traffic.
6. Learn more about the top landing pages
It’s helpful to get a better sense of the sources of your traffic, but it’s also helpful to know which pages on your site are driving the most traffic.
To find your top landing pages, head to Acquisition > All Traffic > Site Content.
Then click on the Landing Pages section.
Now you’ll see a visualization of your site content, including the top landing pages.
You’ll see the top sources of traffic from each page.
You can also filter your site content so you can see only the pages from a specific source.
The page source filters can help you understand the value of your organic traffic and identify the top sources of traffic for each of your landing pages.
7. Work to improve the overall quality of your traffic
It’s important to work on your website to improve its overall quality to help you drive more valuable traffic.
You can do this by:
- Conducting a site audit
- Improving your site content
- Conducting A/B tests
- Link building
- Improving your internal linking structure
A site audit will help you find places on your site that aren’t getting the best results. It’ll also show you where you can make improvements.
Improving your site content will make your site more appealing to visitors, which will drive them to take action.
A/B tests can help you test the effectiveness of different pages on your site. You can use A/B testing to understand which pages drive the most conversions, so you can make those pages more effective.
Link building will help you attract more links to your site. Links are important for driving traffic to your site, so it’s important to get them.
Internal linking will help your site’s content flow more effectively for visitors. It helps visitors find what they need quickly, and it helps make it easy for search engines to understand the structure of your site.
8. Track the success of your site
There are a lot of different ways to track the success of your site. To get the most out of your site tracking, you can use the following:
- Google Analytics
Google Analytics is an easy way to see how your site is performing.
To get started, go to the Google Analytics homepage and click on the Audience tab to see a graph showing your visitors’ behavior.
You’ll see where visitors are coming from, how long they stay on your site, and if they convert.
You can also track your site using Google Search Console. This enables you to see which pages are driving the most traffic, when they’re driving the most traffic, and how they’re converting.
You can also see where you’ve recently seen a decline in your site traffic and what that might mean.
To learn more about Google Analytics, check out these resources.
9. Find out why traffic is declining
The decline in traffic is a sign that something isn’t working in your favor.
To find out what’s happening, you can use the following:
- Google Search Console
Google Search Console is a free tool that helps you discover the search queries people type into Google when they visit your site.
You can use this to find out why your site is getting fewer visits. You can also use this to find out what pages are getting the most traffic, which pages are getting the least traffic, and any changes you can make to get more traffic.
10. Get in touch with your customers
The easiest way to get a sense of what’s happening with your site is by talking to your customers’ support teams.
They can help you understand why your site is getting fewer visitors and what you can do to fix it.
They can also help you find out why your site is getting fewer conversions, and what you can do to fix that.
When it comes to maximizing the value of your site, you’ll find it helpful to take a step back and look at your whole site.
For instance, you might see that a large portion of your traffic is coming from mobile devices and tablets. If your site has no mobile version, then you might see a decline in traffic.
On the other hand, if your site is getting more traffic from mobile devices, then you might see an uptick in traffic.
It’s also important to look at the quality of your site. If you notice a decline in quality, you might see a decline in traffic. Conversely, if you see an increase in quality, you might see an increase in traffic.
You’ll also want to look at the top landing pages and what you can do to improve them.
Finally, you’ll want to track the success of your site and work on what’s not working. The easiest way to do that is by tracking your site with Google Search Console and Google Analytics.
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