Marketing excel skills

Marketing is a broad field that encompasses everything from customer acquisition to the overall strategy and execution of the marketing campaign. If you can manage a variety of marketing campaigns within the same organization, you’ll have a leg up on your competitors. Understanding the basics of marketing and your target market is a must for …

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Marketing for liberal arts

Marketing for the liberal arts is the process of marketing a project in a liberal arts classroom. The marketing for the liberal arts is the marketing of the project, rather than the project itself. The marketing of the project helps to attract students to the classroom, and the marketing of the project helps to market …

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Copywriting vs digital marketing

Both copywriting and digital marketing are important to your business, but they’re not the same thing. Copywriting is the writing that’s used to communicate and persuade consumers. It’s the creative side of marketing that uses the written word to capture your audience’s attention. It’s the art of writing, the craft of writing, the creative side …

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Examples of societal marketing

Social marketing and societal marketing are not the same. Social marketing focuses on building relationships with customers who may already be customers, while societal marketing focuses on building relationships with potential customers. The two types of marketing are often used together, or in parallel, to help you better understand the power of relationships. For example, …

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Television advertising scheduling

Advertising schedules are used by most television networks to advertise new shows and programs. These schedules also help advertisers and networks to identify which shows on their schedules to advertise during their desired time periods. The schedule is based on the network’s programming strategy. For instance, if a network is running a national television advertising …

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An advertising oscar equivalent

I’ve written about the ad oscars before, but I feel I’ve become the exception to the rule, and people are still unaware that advertising is an award. The term “advertising oscars” or “Oscar equivalent” is a reference to a business which has a significant level of advertising, and it’s judged on the same criteria as …

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